Using Twitter, writing blog posts or acquiring Facebook fans is ever more considered to result in better customer relationship management. We show you why it may indicate failure
From the category archives:
a dos and don’ts
8 guidelines for fostering social media engagement
by Urs E. Gattiker on 2010/10/27 · 21 comments 23,339 views
ComMetrics weekly review: Engineering failure-elimination
by Urs E. Gattiker on 2010/10/25 · 13 comments 9,973 views
in a dos and don'ts,b why benchmark failures,social media diary
Social media monitoring, social media strategy: Who is winning the trust war? How to turn a failure of trust into successful customer relationship management.
Tagged as: best practice, consumer behavior, customer relationship management, customer satisfaction, media metrics, trust
4 tips for crisis communication with social media marketing
by Urs E. Gattiker on 2010/10/20 · 26 comments 20,278 views
in a dos and don'ts,b why benchmark failures,c micro-blogging Twitter
Using Twitter, writing blog posts or being featured in a video that goes viral seems en vogue for some CEOs. But what a waste of time and resources…
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
ComMetrics weekly review: Do mind the GAP
by Urs E. Gattiker on 2010/10/18 · 13 comments 13,610 views
in a dos and don'ts,b why benchmark failures,e marketing 101 cost-benefit ROI,social media diary
Social media monitoring, social media strategy: Who is winning the GAP brand logo war? How to stumble in Social Media 101 and still come out ahead. Case study.
Tagged as: best practice, consumer behavior, fashion brand, high fashion, marketing definition, media metrics, usability tests
4 ways to foster dialogue with corporate blogs
by Urs E. Gattiker on 2010/10/06 · 21 comments 80,331 views
in a analytics smarter & actionable KPIs,a dos and don'ts,c corporate blogging
Social media monitoring, social media strategy: Who is winning? Key definitions from KPI experts to help you find your way and improve social media performance.
Tagged as: best practice, checklist, corporate blog, social media marketing, social media monitoring, Twitter monitoring
ComMetrics weekly review: Customer relationship management
by Urs E. Gattiker on 2010/10/04 · 13 comments 8,910 views
Social media monitoring, social media strategy: And the winner is? Customer service often fails, and worse, white papers often fail to illuminate the real issues.
Tagged as: marketing buzz, micro-blogging, quality versus quantity, social media marketing, social media monitoring
FC Barcelona and Real Madrid: 4 roads to fan-revenue losses
by Urs E. Gattiker on 2010/09/15 · 19 comments 16,289 views
in a dos and don'ts,c blogging - case studies,e marketing 101 cost-benefit ROI
Arsenal, Chelsea, Manchester United, and Bayern Munich are trying to increase fan revenues. But how well are they doing using social media? Not so good.
Tagged as: fair play, financial difficulties, football clubs, iPhone, mobile applications, mobile marketing, needy children, partnership deal, revenue streams, social media measurement, unicef, using social networks
ComMetrics social media checklist: 12 crucial DOs
by Urs E. Gattiker on 2010/09/08 · 12 comments 11,468 views
in a dos and don'ts,c corporate blogging,d business failures
Social media DO’s and DON’Ts: 8 job search essentials
by Urs E. Gattiker on 2010/08/18 · 17 comments 12,993 views
Start working on your social media footprint to build your personal brand while getting the job you want. Learn from mistakes and fine-tune your skills to win.
Tagged as: career management, CV, job search, online job search, resume, social media marketing
Social media DO’s and DON’Ts: 6 remedies for any emergency
by Urs E. Gattiker on 2010/08/11 · 106 comments 12,893 views
Conduct a social media emergency drill to prepare for the next public relations disaster. Learn from mistakes and fine-tune your team’s skills to be ready.
Tagged as: emergency procedures, fire drill, public relations disaster, response strategy, social media best practice, social media compliance, social media marketing, social media policy