Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
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media metrics
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,357 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,415 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
Smartphone shoppers: What about coupons?
by Urs E. Gattiker on 2011/06/02 · 7 comments 10,640 views
in e marketing 101 cost-benefit ROI,e marketing 101 serving a need,white papers research
US smartphone shoppers do price comparisons and try to get in-store deals. However, Europeans tend to do things differently while still getting the best deal.
Tagged as: consumer panel, in-store coupons, media metrics, mobile consumer, mobile location, online research, price comparisons, research report, smartphone shopper, store coupons, targeting shoppers, white paper
3 reasons non-fiction books get ignored
by Urs E. Gattiker on 2011/04/28 · 6 comments 10,186 views
Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…
Tagged as: analytics, Annemarie Wildeisen, Ben Hammersley, benchmnark data, book review, depth versus breadth, Evgeny Morozov, Financial Times, Harry Potter, Lee Siegel, media measurement, media metrics, media performance, New York Times, non-fiction, political science, where is the beef
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,489 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,879 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,960 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 11,571 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - client focus, customer exp.,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
2011 trends: Risk management and social media ROI
by Urs E. Gattiker on 2010/12/01 · 32 comments 17,742 views
in a analytics smarter & actionable KPIs,d business failures,e marketing 101 social media trendwatch,e marketing 101 style matters
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper risk management to your bottom line.
Tagged as: best practice, compliance management, corporate governance, malicious code, media metrics, media trends, monitoring tools, return on investment, Risikoanalyse, Risikobeurteilung, risk assessment, risk management, ROI with higher average revenue per customer, six steps to success, social media best practice, social media risk, social media ROI, social networking, social networks
ComMetrics weekly review: Facebook, Twitter and Apple
by Urs E. Gattiker on 2010/11/29 · 12 comments 9,593 views
in a dos and don'ts,social media diary,white papers research
Social media monitoring, social media strategy: 3 things Facebook, Apple and Twitter can teach us about privacy protection, stock prices and revenue streams.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar