Posts tagged as:

social media measurement

SEO is dead: Long live social media

by Lior Levine on 2011/10/12 · 26 comments 15,694 views

in great guest posts,white papers checklists

We know about the importance of SEO, but who takes the time to check and re-check if it is done right? Lior Levine’s checklist can help.

Tagged as: benchmark, best practice, digital marketing strategy, measure for impact, measurement, online marketing, SEO, show me the data, social media, social media marketing, social media measurement, social media monitoring, social networking, statistics

Terms of the art: What every discipline needs

by Karen Dietz on 2011/09/28 · 24 comments 12,767 views

in a dos and don'ts,f standards - client focus, customer exp.,great guest posts,social media diary

Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.

Tagged as: best practice, buzz marketing, customer feedback, ethnography, impressionist school, infographic, Kuhn, measure for impact, measurement, media metrics, principles of graphic design, social media analytics, social media marketing, social media measurement, social media monitoring, social metrics, storytelling, terms of the art

Going viral or selling product: ROI anyone?

by Urs E. Gattiker on 2011/09/22 · 23 comments 14,344 views

in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI

Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).

Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking

10 case studies: Is management on board?

by Urs E. Gattiker on 2011/09/07 · 11 comments 14,555 views

in b why benchmark failures,d business Fortune 500,d business SME

Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).

Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army

Achieving social media ROI: The definitive guide

by Urs E. Gattiker on 2011/08/31 · 17 comments 11,683 views

in a analysis: gaining insights,e marketing 101 cost-benefit ROI,white papers checklists

Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).

Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking

Can infographics show you the money?

by Urs E. Gattiker on 2011/08/24 · 16 comments 57,232 views

in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts

History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.

Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few

Are you building your Twitter reputation?

by Urs E. Gattiker on 2011/08/17 · 13 comments 16,776 views

in c micro-blogging Twitter

Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.

Tagged as: @IvyBean104, best practice, Identi.ca, measure for impact, Nijapulse, reputation management, Sin Weibo, social media marketing, social media measurement, social media monitoring, social networking, Tehelka, Twitter impact, Twitter is not scalable, Twitter monitoring, Twitter overload, Twitter success, Twitter tool

Why did Toyota ignore successful Old Spice?

by Urs E. Gattiker on 2011/08/10 · 12 comments 12,248 views

in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch

Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…

Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing

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