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ComMetrics weekly review: Friendfeed to Berlusconi

by Urs E. Gattiker on 2009/08/09 · 13 comments 10,229 views

in social media diary

ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Oscar Grübel avoids using social media to save UBS while Silvio Berlusconi has more pictures taken of his sexual escapades to bolster his image? The mind boggles.

Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.

ComMetrics weekly review: Facebook to Morgan Stanley

by Urs E. Gattiker on 2009/07/19 · 8 comments 10,325 views

in social media diary

ComMetrics Week in Review – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.

ComMetrics Weekend – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.

The Iran opposition is taking stock and moving to harness street protests to form an official political front that can embrace defenders of the real Islamic republic. Unfortunately, Twitter’s effect on actual events in Iran is non-existent except for making waves and getting attention outside of the country only.

It’s not about sexuality; it’s about looking great. The men’s makeover that you’re afraid to have – just get over it! The WEF 2010 Sustainability Contest will deliver the bacon and show us all how to save water effectively. Thanks for participating.

best 101 Twitter tools

by Urs E. Gattiker on 2008/12/16 · 71 comments 1 views

in a analytics tools,c micro-blogging Twitter

Twitter – how useful is it to your work? Being more effective requires you taking advantage of some of the Twitter tools listed here – the choice is yours.

It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]

Why might social networks such as Facebook or MySpace fail in your country? Why could it be the LinkedIn is of little help when trying to find a new job or trying to make that sale? Could it be that you are just wasting time instead of focusing on what really matters? Are Obama and […]

In the old days an enterprise could have a communications strategy where the communications people just answered the phone and dialed up and read from a script. Today, corporations like Dell or Intel need PR professionals and marketing experts to be as effective on strategic development as well as on messaging and using social media […]