Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
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Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 10,014 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
5 reasons NOT to seal your social media borders
by Urs E. Gattiker on 2010/03/31 · 24 comments 16,035 views
A lot of companies refuse to allow their employees to access any social media at work, ever. We look at why this is wrong in a world where SM is becoming king.
Tagged as: client engagement, Facebook, measurement, professional networking, ropes to skip, social media 101, social media measurement
Why social networking groups fail
by Urs E. Gattiker on 2010/03/10 · 42 comments 25,126 views
Groups require effort and time. Sometimes a shake-up is needed to get the desired results. We share some tips and tricks on how to make it happen faster.
Tagged as: best practice, effective networking, Facebook, job insecurity, LinkedIn, management guru, managing online groups effectively, personal brand, ropes to skip, social networking, Viadeo, virtual group, Xing, Ziggs
Social media trends: Pepsi’s charity contest
by Urs E. Gattiker on 2010/03/04 · 13 comments 13,403 views
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as: brand management, business ethics, Coca-Cola, ethics, Facebook, honesty, Joyful Heart Foundation, Law & Order: Special Victims Unit, Mariska Hargitay, Pepsi, reputation management, social media buzz
4 ways to Twitter success
by Urs E. Gattiker on 2010/01/20 · 88 comments 28,253 views
What good is Twitter for managers who worry about the bottom line? Here we share our experiences and show how it might work for you.
Tagged as: Facebook, Fortune 500, media experts, oil skin, opportunity costs, smaller company, social networking, social relationships, time wasters, tweets, twitter, weak ties
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,155 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: HotWired to Ford via ROI
by Urs E. Gattiker on 2009/12/06 · 5 comments 11,288 views
When was the first banner ad used? What do Stella Artois and Löwenbräu have in common? Survey says the largest tweet-up ever is… Plus, free tools and more!
Tagged as: banner ads, best links, c micro-blogging Twitter, cost-benefit analysis, Facebook, Google, media folks, media measurement, media monitoring group, ropes to skip, social media 101, social media measurement, social networks, tweets
ComMetrics weekly review: Google to Barcamp Liechtenstein via Amazon
by Urs E. Gattiker on 2009/11/15 · 14 comments 9,538 views
ComMetrics Week in Review: Smart social media marketing, from Google to a super barcamp in Vaduz and Amazon spamming Twitter accounts, free tools and more!
Tagged as: barcamp, barcamp Liechtenstein, bcli, buzz marketing, c corporate blogging, Facebook, Google does evil, social media, social media measurement, social media monitoring, Swiss privacy commissioner
ComMetrics weekly review: Xing to Picasso via MoMA
by Urs E. Gattiker on 2009/11/08 · 14 comments 9,522 views
ComMetrics Week in Review: Smart social media marketing, from Picasso to the Museum of Modern Arts in New York. Plus, free tools and more!
Tagged as: B2B, best practice, buzz marketing, Facebook, Google Dashboard, media monitoring group, Museum of Modern Arts, Picasso Museum Barcelona, social media measurement
4 rules for social media success: Luxury brands
by Urs E. Gattiker on 2009/10/29 · 85 comments 23,547 views
in c corporate blogging,e marketing 101 serving a need,e marketing 101 style matters
Luxury brands are embracing corporate blogging, Facebook, Twitter and YouTube. This post explains why engaging with 20-somethings through social media is a must.
Tagged as: blogosphere, Burberry, c micro-blogging Twitter, Dolce & Gabbana, engaging customers, Facebook, Hanhart chronograph, have a conversation, join the conversation