Posts tagged as:

Jeff Bezos

7 ways to hedge your bets beyond LinkedIn and Mixi when building your brand

by Urs E. Gattiker on 2008/08/09 1 views

in b why benchmark successes

Why might social networks such as Facebook or MySpace fail in your country? Why could it be the LinkedIn is of little help when trying to find a new job or trying to make that sale? Could it be that you are just wasting time instead of focusing on what really matters? Are Obama and […]

Tagged as: brand vs. reputation, c micro-blogging Twitter, cultural differences, Facebook, image, Jeff Bezos, Josef Ackermann, LinkedIn, Mixi, MySpace, Pat Russo, Richard Branson, Seedcamp, Speedcamp

brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue

by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views

in e marketing 101 serving a need

Brand and reputation are two sides of the same coin and closely related. Nevertheless, they are not the same. I recommend a three-step approach to reputation management whereby you monitor, respond and optimize = leverage positive sides of your brand ==> to enhance your reputation online and offline.

Tagged as: define brand, define reputation, Jeff Bezos, Josef Ackermann, reputation vs. brand, Richard Branson, social media