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Toyota: How to commit brand and reputation suicide

by Urs E. Gattiker on 2010/02/25 · 170 comments 35,305 views

in b why benchmark failures,e marketing 101 style matters,z most popular posts

The stakes are high in ‘the largest consumer crisis management story of our time’. Interestingly, social media plays a minor role in this raging debate.

Tagged as: accelerator pedal, akio toyoda, I apologize from my heart, image, out-of-position floor mats, Prius brake problems, reputation management

7 ways to hedge your bets beyond LinkedIn and Mixi when building your brand

by Urs E. Gattiker on 2008/08/09 1 views

in b why benchmark successes

Why might social networks such as Facebook or MySpace fail in your country? Why could it be the LinkedIn is of little help when trying to find a new job or trying to make that sale? Could it be that you are just wasting time instead of focusing on what really matters? Are Obama and […]

Tagged as: brand vs. reputation, c micro-blogging Twitter, cultural differences, Facebook, image, Jeff Bezos, Josef Ackermann, LinkedIn, Mixi, MySpace, Pat Russo, Richard Branson, Seedcamp, Speedcamp