Social media has drastically improved our use of time and how we find solutions… NOT! Find out why and how to make it a reality for you and your organization.
From the category archives:
social media diary
Social media in crisis: 3 steps to turn the tide
by Urs E. Gattiker on 2011/04/25 · 18 comments 11,465 views
in a dos and don'ts,e marketing 101 social media trendwatch,social media diary,white papers research
Twitter in a crisis: 6 tips for a faster rescue
by Urs E. Gattiker on 2011/04/18 · 146 comments 46,291 views
From media hype to real impact: a systematic approach for assessing if social media can help civil society during a tsunami or nuclear disaster.
Tagged as: client engagement, crisis communication, customer relationship management, disaster management, disaster relief, disaster response, emergency management, Facebook engagement, social media is not scalable, Twitter is not scalable
How dead is SEO marketing?
by Urs E. Gattiker on 2011/04/11 · 5 comments 20,362 views
in c micro-blogging Twitter,e marketing 101 cost-benefit ROI,e marketing 101 style matters,social media diary,white papers research
Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, Geneva Forum on Social Change, GFSC, GFSC2011, Google preferences, NGO, organic search, personalized search, search engine optimization, SEO, seo trends, social change, social media marketing, social media optimization, web analytics
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,882 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,336 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network
Social business: The maturity model
by Urs E. Gattiker on 2011/02/21 · 26 comments 20,317 views
ComMetrics cost classification model for social media marketing: Presents the five phases to achieve a full cost accounting and deliver return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
ComMetrics weekly review: Football rocked by EU court
by Urs E. Gattiker on 2011/02/14 · 11 comments 11,089 views
Social media ROI trends and best practice: Another bank falls on its face trying to exert too much control, while the Premier League of football gets smacked by an EU court.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, Commonwealth Bank of Australia, social media policy, social network trends, sports marketing, Xing Social Media Monitoring
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,296 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
Gunfire in Cairo: 3 ways social networks failed protesters
by Urs E. Gattiker on 2011/01/31 · 22 comments 10,312 views
Social media monitoring and marketing: How al-Jazeera failed Arab dissidents, and social networks failed Egypt’s demonstrators, Moscow Domodedovo’s bomb victims.
Tagged as: al-Jazeera, best practice, customer engagement, Dmitry Medvedev, Mubarak, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, true revolutionaries, twitter, WEF Davos
ComMetrics weekly review: 3 steps to a better Quora experience
by Urs E. Gattiker on 2011/01/17 · 24 comments 12,784 views
in d business wef davos,e marketing 101 serving a need,social media diary,white papers research
Social media marketing and monitoring: Why Quora will be bigger than Twitter – NOT – and why you should think about your opportunity costs before joining.
Tagged as: opportunity costs, Quora, risk management, social media best practice, social media buzz, social media ROI, twitter