ComMetrics cost classification model for better cost accounting: Moving from engagement to impact – better focus to improve with your target audience.
Posts tagged as:
return on engagement
Measuring Facebook impact: Focus and ROI
by Urs E. Gattiker on 2011/03/17 · 24 comments 11,652 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,324 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement