From media hype to real impact: a systematic approach for assessing if social media can help civil society during a tsunami or nuclear disaster.
Posts tagged as:
disaster response
Twitter in a crisis: 6 tips for a faster rescue
by Urs E. Gattiker on 2011/04/18 · 146 comments 46,286 views
Pakistan floods appeal: Getting social media followers to donate
by Urs E. Gattiker on 2010/09/01 · 18 comments 15,278 views
Facebook, Google Buzz and Twitter can help non-profits raise funds. We present examples of successes and failures to help you adjust your strategy accordingly.
Tagged as: aid money, American Red Cross, buzz marketing, disaster response, donors, facebook friends, floods, followers, man made disaster, measurement, media coverage, nonprofits, political image, social media measurement, telethons, text messaging, tourist destination
Social media’s failed acid test: Pakistan disaster response
by Urs E. Gattiker on 2010/08/25 · 40 comments 23,076 views
How emergency social data are aggregated, triaged and reported, and how we act on it matters. Most important is discovering why it fails to help disaster victims.
Tagged as: American Red Cross, crisis data, disaster response, emergency management, emergency response, emergency social data, social disaster response, social media communication, social media measurement