Facebook Likes: Is this job applicant a drug addict?

by Urs E. Gattiker March 17, 2013 a dos and don'ts

You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?

Tagged as: beer consumption, best practice, big data, car insurance premiums, data mining, discrimination, Facebook, measurement, privacy, recruitment, research paper, social media use., statistical term, user rights

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The new Myspace: Too little innovation, too late?

by Celina Conner March 4, 2013 e marketing 101 cost-benefit ROI

Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.

Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing

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Overcoming ranking addiction: Win a copy of my book!

by Urs E. Gattiker February 17, 2013 a analytics smarter & actionable KPIs

My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!

Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring

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Super Bowl: Is digital changing Coca-Cola’s choices?

by Urs E. Gattiker January 27, 2013 e marketing 101 KISS

Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.

Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing

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Voodoo metrics: Facing the music

by Urs E. Gattiker January 15, 2013 a analytics: rating and ranking - who's #1

In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?

Tagged as: benchmarking, best fashion blog, best practice, big data, buzz marketing, fashion, Milan Fashion Week, Paris Fashion week, rating and ranking, ROI, trust

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Business analytics: Arbitrary rankings, anyone?

by Urs E. Gattiker November 22, 2012 a analytics smarter & actionable KPIs

Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.

Tagged as: benchmark, best practice, big data, Bloomberg, business school rankings, Businessweek, data analytics, Financial Times, global MBA rankings, methodology, reliability, validity, why benchmark

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Fashion blogs: Is trust possible?

by Urs E. Gattiker November 6, 2012 d business ethics

Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.

Tagged as: best practice, business ethics, buzz marketing, conflict of interest, disclosure, fashion, fashion magazine, guide, influencer, measure for impact, social media best practice, social media marketing, social media measurement, social media monitoring, social media ROI, style fashion, viral marketing, Wom

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The future of customer service

by Urs E. Gattiker October 24, 2012 a dos and don'ts

Saving costs makes providing excellent service difficult. This blog entry provides 3 tips to improve customer experience.

Tagged as: benchmark, business ethics, CCO, chief customer officer, client service, creativity, customer experience, customer service, customer support, ethical business, hotel in rome, lifetime customer value, Rome, ropes to skip

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Business analytics: Best practices for success

by Urs E. Gattiker October 3, 2012 a analytics smarter & actionable KPIs

How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.

Tagged as: benchmark, best practice, big data, business analytics, client focus, descriptive analytics, inferential statistics, measure for impact, measurement, predictive analytics, prescriptive analytics, research, research methodology, social media measurement, statistical analysis, statistics, why benchmark SM?

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Why a cartoon may change e-books [infographic]

by Urs E. Gattiker September 19, 2012 b why data and infographics help

Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.

Tagged as: Amazon, Apple, best approach, best practice, best solution, buzz marketing, case study, DoJ case, e-book, infographic, Kindle, KPI, market share, measure for impact, measurement, oligopoly, ROI, social media marketing

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