Posts tagged as:

global brands

4 ways to success: Pepsi and Coca-Cola

by Urs E. Gattiker on 2010/02/17 · 67 comments 24,998 views

in c corporate blogging,c micro-blogging Twitter

This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.

Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring

FT ComMetrics Blog Index: The winners are

by Urs E. Gattiker on 2009/04/29 · 1 comment 18,561 views

in a dos and don'ts,c blogging - case studies,c corporate blogging

4 lessons or ropes to skip.

Tagged as: advertising campaign, BNP Paribas, brand buzz, buzz marketing, corporate blog, Fortis, FT ComMetrics Blog Index, FTCBI, global brands, Kleenex, Motorola, ropes to skip, successful blogging, target audience