Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as:
benchmnark data,
blog benchmarking,
blog metrics,
comment nugget index,
consistency index,
conversation index,
FT ComMetrics Blog Index,
measure blog success,
return on engagement,
Royal Bank of Canada blog,
social media measurement
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement