ComMetrics Week in Review: GM and eBay collaboration fails, Morgan Stanley reports on Internet trends, LinkedIn and Xing: pure time-wasters? Plus, free tools and more!
Posts tagged as:
social media
ComMetrics weekly review: BarCamp to Morgan Stanley via eBay
by Urs E. Gattiker on 2009/10/25 · 16 comments 12,610 views
ComMetrics weekly review: Toyota to Razorfish via PRSA
by Urs E. Gattiker on 2009/10/04 · 15 comments 11,746 views
in a analytics tools,c corporate blogging,d business ethics,social media diary
ComMetrics Week in Review: Toyota damages Lexus brand, Mashable and TIME vs. FT and Razorfish: who is more wrong? Plus free tools and more!
Tagged as: best practice, buzz marketing, c blogging - case studies, damage brand, damage Lexus brand, FT, how to spend it Financial Times, KPI, social media, social media analytics, social media measuremennt, TIME vs. Mashable, web usability
ComMetrics weekly review: NFL bans Twitter, now with adverts
by Urs E. Gattiker on 2009/09/13 · 12 comments 9,579 views
in d business wef davos,social media diary,white papers research
ComMetrics Week in Review: Why Facebook users should get a life, Twitter getting into advertising …. maybe, Google exploiting your data to do behavioral-based advertising… and more about social media monitoring.
Tagged as: benchmark, benchmark software, best practice, bettergovernance, bottom line, brand monitoring, carbonfootprint, eco-footprint, first2move, Google AdWords now personalized, info2share, KPI, metrics2watch, Monday Night Football, NFL bans tweets, patch2do, policy2watch, social media, social media analytics, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch
Five steps to turn buzz into sales
by Urs E. Gattiker on 2009/02/26 · 5 comments 10,754 views
in a dos and don'ts,c micro-blogging Twitter,e marketing 101 style matters
Where’s that list? You know, the one you want to show your boss of big-label corporate blogs that perform in the top 100 rankings using the FT Global 500 and Fortune 500?
Oh yeah, here it is.
Tagged as: Add new tag, benchmarking, blog ranking, c micro-blogging Twitter, karl lagerfeld, positive cash flow, social media, Steif teddy, viral marketing, web-based software, why benchmark SM?
case study 1 blogging politicians: How do they measure up?
by Urs E. Gattiker on 2008/09/27 · 2 comments 1 views
Political blogs are still rare but ever more politicians are beginning to launch thier own blog – the trickle could be picking up pace. So how well are they doing? We start a series of posts about how well they avoid making the usual mistakes … so do some don’t.
Tagged as: #GoingSolo, benchmarking, benchmarking software, blogging politicians, c micro-blogging Twitter, Going Solo, joining the conversation, Lausanne, ranking blogs, rope to skip, social media
brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue
by Urs E. Gattiker on 2008/08/06 · 11 comments 1 views
Brand and reputation are two sides of the same coin and closely related. Nevertheless, they are not the same. I recommend a three-step approach to reputation management whereby you monitor, respond and optimize = leverage positive sides of your brand ==> to enhance your reputation online and offline.
Tagged as: define brand, define reputation, Jeff Bezos, Josef Ackermann, reputation vs. brand, Richard Branson, social media
Financial Times: Is blogging good value?
by Urs E. Gattiker on 2008/07/12 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]
Tagged as: buzz marketing, c-suite blogging, Financial Times, indicators, measurement, ROI, social media, Web 2.0
Statement heels are back or what is marketing for social media experts?
by Urs E. Gattiker on 2008/06/21 1 views
in e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 style matters
Okay, so the Democrat Barack Obama is using technology including YouTube with enthusiasm to promote his side of the story. Your girl friend says ‘Wearing my favorite heels, I can get taxis whenever I need.’ So what is the value of your product, service or brand in relationship to customer needs. Does using social media […]
Tagged as: Barack Obama, black high heels, buzz marketing, defining marketing, Giuseppe Zanotti, Gwyneth Paltrow, Marc Jacobs, Obama, seven-inch stilettos, social media, statement heels, YouTube
SMIuk08 Conference: How BBC learned to engage
by Urs E. Gattiker on 2008/06/15 1 views
We monitor Facebook and Twitter as some of the presenters suggested to do if we care about social media influence. We can top this by confirming that our CEO has done a video that is spreading via YouTube and viral channels. In fact, we believe that our customers are engaged.So what? How much does this […]
Tagged as: #SMIuk08, BBC, BBC Click Online, multi-media journalism, Pete Clifton, SMIuk09, social media, social media influence
SMIuk08 Conference marketing 2.0: Are you innovative?
by Urs E. Gattiker on 2008/06/10 · 1 comment 1 views
Social Media Influence conference in London UK last week – so we we become passionate, we monitor Facebook, Twitter and so on – now what? You have to innovate, however if you do, will they come in droves or will you fail to attract the kind of traffic you want? Insight instead of hindsight is […]
Tagged as: #SMIuk08, benchmarking software, buzzmetrics, good practice, innovation, key performance indicators, KPI, social media, stock taking, tracking social media influence