Crowdsourcing has been praised as a creative, efficient trend that will outlast the recession, but it often falls short of its promise. We explain why.
Posts tagged as:
innovation
Crowd-wisdom fails businesses
by Urs E. Gattiker on 2009/12/10 · 38 comments 23,549 views
SMIuk08 Conference marketing 2.0: Are you innovative?
by Urs E. Gattiker on 2008/06/10 · 1 comment 1 views
Social Media Influence conference in London UK last week – so we we become passionate, we monitor Facebook, Twitter and so on – now what? You have to innovate, however if you do, will they come in droves or will you fail to attract the kind of traffic you want? Insight instead of hindsight is […]
Tagged as: #SMIuk08, benchmarking software, buzzmetrics, good practice, innovation, key performance indicators, KPI, social media, stock taking, tracking social media influence
social media radar: The social media influence conference
by Urs E. Gattiker on 2008/04/23 · 1 comment 1 views
Are you trying to assess a social media monitoring service? Are you sure that your social media efforts have an impact? What are the strengths and weaknesses of your social media campaign? READ ON… Recently we told you about an interesting conference – Going Solo – Ropes to Skip. Today we point out another one […]
Tagged as: benchmarking social media, benchmarking software, buzz marketing, innovation, measuring success, social media influence, social media radar