Hard Rock Cafe Houston trusts DHL to pick up Jimi Hendrix’s guitar and deliver it to the Hard Rock Cafe in Dublin WITHIN less than 24 HOURS.Our experience with DHL Express would suggest that we would never dare to take that risk with DHL Express. If DHL Express keeps its promise, as the above ad […]
Posts tagged as:
social media
case study about DHL Express: How its web-based customer service fails once again
by Urs E. Gattiker on 2008/06/06 1 views
SMIuk08 Conference: Be passionate, monitor Twitter is the call
by Urs E. Gattiker on 2008/06/06 · 1 comment 1 views
Okay, so we have become passionate about social media and, most importantly, we monitor Facebook, Twitter and so on – now what?You monitor social media but are your metrics really telling you about how much influence you have on the conversation? Find out – read on we tell you the story. Whilst attending the social […]
Tagged as: #SMIuk08, a analytics taking action, benchmarking softare, c micro-blogging Twitter, key performance indicators, KPI, social media
SMIuk08 Conference: Should you ban Facebook?
by Urs E. Gattiker on 2008/06/04 · 3 comments 1 views
There are risks if you allow your employees to use Facebook, nevertheless, the risks should be managed properly. Focus on your business goals, start quick and get your footprint out. Interoperability between social network and internet will happen, nevertheless scalability is the issue. Banning Facebook is not the solution as this morning showed attending the […]
Tagged as: #SMIuk08, SMIuk, social media, viral marketing, word of mouth marketing
marketing 101: what have high heels, cobblestone pavements & WordPress in common?
by Urs E. Gattiker on 2008/05/21 · 1 comment 7,779 views
marketers & techies struggling with service, it is always a balance between techs and marketers Never ceases to amaze me.In fact it is a question of taking care of the customer or allowing a snotty techie to get away with it, nothing else nothing less. The world of – I care – would certainly represent […]
Tagged as: benchmarking software, buzz marketing, customer service, fashion, high heels, management, social media, stakeholders
marketing 101: What have high heels, cobblestone pavements & WordPress in common?
by Urs E. Gattiker on 2008/05/21 · 2 comments 8,206 views
marketers & techies struggling with service, it is always a balance between techs and marketers Never ceases to amaze me.In fact it is a question of taking care of the customer or allowing a snotty techie to get away with it, nothing else nothing less. The world of – I care – would certainly represent […]
Tagged as: benchmarking software, buzz marketing, customer service, fashion, high heels, management, social media, stakeholders
marketing 101: what have high heels, cobblestone pavements & WordPress in common?
by Urs E. Gattiker on 2008/05/21 12,596 views
marketers & techies struggling with service, it is always a balance between techs and marketers Never ceases to amaze me.In fact it is a question of taking care of the customer or allowing a snotty techie to get away with it, nothing else nothing less. The world of – I care – would certainly represent […]
Tagged as: benchmarking software, buzz marketing, customer service, fashion, high heels, management, social media, stakeholders
social media ropes to skip: Twitter FAQ 3 why should I join and use Twitter?
by Urs E. Gattiker on 2008/05/19 1 views
Going Solo Live – during the Going Solo conference, some interesting thoughts and issues were shared about Twitter. In the meantime I was trying to convince the editors of HRM the Journal that had just launched a social network to open HRM the Journal on Twitter. I asked my Twitter network and new Going Solo […]
Tagged as: benchmarking software, c micro-blogging Twitter, Dominic Jones, effective benchmarking, FAQ, Going Solo, HRM the Journal, Kevin Anderson, ropes to skip, smart users, social media, Stowe Boyd, Suw Charman, Twitter network, using Twitter effectively
social media ropes to skip: Twitter FAQ #1
by Urs E. Gattiker on 2008/05/07 1 views
2008 Democratic Primary in the U.S. – great case study for successful micro-blogging on Twitter by WCNC newsroom. BELOW is a collection of questions we have been asked more than once. The answers can help everyone getting up to speed on these issues, supporting clients or, most importantly, convincing one’s boss about the importance of […]
Tagged as: 2008 Democratic Primary, benchmarking software, buzz marketing, c micro-blogging Twitter, FAQ #1, news tweets primary, ropes to skip, social media, WCNC
BBC Click Online fails social media 101 and looses trust with story about Facebook
by Urs E. Gattiker on 2008/05/06 1 views
Building trust in your brand – BBC or Business Wire – took a lot of effort. Loosing it by mishandling social media takes a few mistakes only as the cases below illustrate. For bloggers, this post shows that being given a Google PageRank of 9 does not mean you should re-distribute or cite content without […]
Tagged as: BBC, BBC Click Online, BBC World, benchmark online efforts, benchmarking software, best practice, Click Online, Dominic Jones, Facebook, good practice, Google PageRank, social engineering, social media
social media metrics: Trust is earned, so building up the RIGHT readership takes time
by Urs E. Gattiker on 2008/05/04 · 3 comments 1 views
For some it is traffic for others it is getting their friends to read what they write on their blogs. For me it is being able to grasp what the company’s products are about and how we can maintain our competitive edge.Writing a blog does help with this challenge. Accordingly, getting more traffic is a […]
Tagged as: benchmarking blogs, benchmarking software, blogger inferiority complex, buzz marketing, David Bradley, Kami Huyse, Louis Gray, pro blogger, ranking lists, social media, traffic ranking