Short link blogging coming your way this week: our top stories include the NFL – Monday Night Football – trying to control, if not outlaw, tweets by players – George Orwell calling, Facebook’s threat to personal friendships, Twitter finally seeing the writing on the wall – getting ready to generate badly needed revenue, how Google’s behavior-based advertising changes your search results and yet another Windows 7 vulnerability to worry about.
In case you missed the last six weeks’ best links:
Very useful links: Nikon to Wii via Yahoo! for week 31.
Very useful links: Friendfeed to Berlusconi for week 32.
Very useful links: Trabant to Obama via Copenhagen for week 33.
Very useful links: UBS to Levi’s via CBS for week 34.
Very useful links: Microsoft vs. Facebook vs. SAP for week 35.
Very useful links: Data-theft to tweet-deaths via free tools for week 36.
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Social Media TOOLS and GUIDES that make a DIFFERENCE
VERY USEFUL #trends2watch => USA => 45 percent of employers use social media 4 screening job applicants | 35 percent have rejected candidate based on SM background
Economic CRISIS AND POLICY Research
#metrics2watch => Education is important – according to OECD – BUT measuring its effects according to money spent on education and people attending university is a bit hard to follow – see WEF World Competitiveness Report 2009-2010 ==> youth unemployment rates would be a better KPI to benchmark nations success regarding educational spending and policy – get the inside scoop including WEF report, OECD Excel spreadsheet and youth unemployment trend #bettergovernance
Social Media BEST PRACTICE
#trends2watch => Why Facebook ruins real friendships… #trends2watch #tips2follow
VERY USEFUL freemium: deciding what is free and what costs – easy to add features – difficult to remove #tips2follow
Social Media MARKETING BUZZ
Why Social Media Marketing is Essential
VERY USEFUL => Popular on commetrics.com via Twitter => re-tweets happen more often, nice #metrics2watch #trends2watch
Social Media FIRST to Move – TRENDWATCH
#first2move – Google personalises AdWords = interest-based behavioral targeted advertising for search results #trends2watch
#SMfailure USA => NFL wants to ban tweeting before during after games – honest => Orwell’s Big Brother returns or just plain stupid?
#trends2watch Twitter, the two-year-old venture capital-backed company that lets people send 140-character messages, is ramping up efforts to monetize its success in the quest for revenue.
2009-09-10 Thursday, it revised its Terms of Service to specify that it may run advertising, thereby keeping its options open.
- “The services may include advertisements, which may be targeted to the content or information on the services, queries made through the services, or other information,” the terms read.
- “The types and extent of advertising by Twitter on the services are subject to change.”
- “In consideration for Twitter granting you access to and use of the services, you agree that Twitter and its third-party providers and partners may place such advertising on the services….”
InfoSec
#threats2watch advisory for a zero-day vulnerability in the SMB2 (Server Message Block 2) service that ships with newer versions of Windows; specifically, Windows Vista, Windows 7, and Server 2008. Advisory contains a Proof-of-Concept (PoC) exploit for the flaw.
Actionable Metrics: Standards, Testing and Trends
Best business model: Free to use, pay to play – when will venture capitalists pull the plug on Twitter?
2009 Social Media Calendar – Upcoming Conferences of Interest
- September 14 – 17 ==> Chicago, USA – Social Media For Government: How to engage your employees and citizens by using the latest Web 2.0 technologies to drive communication results.
- September 29 – October 2 ==> Ottawa, CANADA – Social Media For Government: How to engage your employees and citizens by using the latest Web 2.0 technologies to drive communication results.
- September 29 – October 2 ==> Washington, USA – Social Media for Healthcare: How to use the latest web 2.0 technologies to engage your community, improve quality of service and build your reputation.
- September 30 – October 1 ==> Washington, USA – Rethinking Corporate Communications 2009 Conference.
- October 28 – 29 ==> Atlanta, USA – The eMarketing Association (eMA) – eM9-ATLANTA eMarketing Conference: Forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing.
- November 7 – 10 ==> San Diego, USA – Public Relations Society of America (PRSA) 2009 International Conference: Delivering Value.
What is happening in your neck of the woods? Please share your conference dates by leaving a comment below or sending us an email.
That’s the way we saw things this week; now it’s your turn. Did we miss anything important? Please add it below as a comment, along with a link. Looking forward to hearing from you!
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