We monitor Facebook and Twitter as some of the presenters suggested to do if we care about social media influence. We can top this by confirming that our CEO has done a video that is spreading via YouTube and viral channels. In fact, we believe that our customers are engaged.So what? How much does this […]
Posts tagged as:
BBC
SMIuk08 Conference: How BBC learned to engage
by Urs E. Gattiker on 2008/06/15 1 views
BBC Click Online fails social media 101 and looses trust with story about Facebook
by Urs E. Gattiker on 2008/05/06 1 views
Building trust in your brand – BBC or Business Wire – took a lot of effort. Loosing it by mishandling social media takes a few mistakes only as the cases below illustrate. For bloggers, this post shows that being given a Google PageRank of 9 does not mean you should re-distribute or cite content without […]
Tagged as: BBC, BBC Click Online, BBC World, benchmark online efforts, benchmarking software, best practice, Click Online, Dominic Jones, Facebook, good practice, Google PageRank, social engineering, social media