Social media metrics and ambush marketing DOs and DON’Ts. From Apple’s iPhone 4 hardware defect to Goldman’s measly SEC fine and beyond.
Posts tagged as:
social media
ComMetrics weekly review: Apple smacked by Antenna-gate
by Urs E. Gattiker on 2010/07/19 · 18 comments 23,917 views
ComMetrics weekly review: Where the money is
by Urs E. Gattiker on 2010/07/12 · 14 comments 11,628 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Amazon, Tesco via Nike to Barcelona going bankrupt.
Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, social media ROI, UEFA Club Licensing and Financial Fair Play Regulations, World Cup
Digital detox: Confessions of a social media addict
by Urs E. Gattiker on 2010/07/07 · 20 comments 9,018 views
Constant use of digital media can make multitaskers less effective in their work. Here are some strategies for unplugging from the demand of digital devices…
Tagged as: social media, social media addiction, social media measurement, social media monitoring
ComMetrics weekly review: Sponsors get kick out of World Cup
by Urs E. Gattiker on 2010/07/05 · 25 comments 14,836 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Nike via Facebook to Twitter to Emirates.
Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, World Cup
ComMetrics weekly review: Taliban to IBM via Microsoft
by Urs E. Gattiker on 2009/12/20 · 19 comments 12,897 views
Who says you cannot get Twitter to teach Microsoft new tricks? IBM and Facebook’s research projects reveal great insights, plus free tools and more!
Tagged as: a analytics taking action, buzz marketing, c micro-blogging Twitter, media monitoring group, Microsoft Powerpoint, research, social media, social media influence, social media measurement, social media monitoring
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,153 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,852 views
Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,698 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: Google to Barcamp Liechtenstein via Amazon
by Urs E. Gattiker on 2009/11/15 · 14 comments 9,534 views
ComMetrics Week in Review: Smart social media marketing, from Google to a super barcamp in Vaduz and Amazon spamming Twitter accounts, free tools and more!
Tagged as: barcamp, barcamp Liechtenstein, bcli, buzz marketing, c corporate blogging, Facebook, Google does evil, social media, social media measurement, social media monitoring, Swiss privacy commissioner
2010 trends: Data and mobile communication
by Urs E. Gattiker on 2009/11/05 · 59 comments 17,194 views
Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.
Tagged as: best metrics, best practice, blog benchmark, blog footprint, blog health check, blog impact, blog resonance, brand monitoring, cloud computing, competitive benchmarking, KPI, market share, oligopoly, rights to data, social media, social media monitoring, systemic risk, trends