Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.
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Ubiquitous sharing: Real insight?
by Urs E. Gattiker on 2011/07/01 · 15 comments 15,568 views
Twitter lists: Could your usage improve?
by Urs E. Gattiker on 2011/06/08 · 9 comments 9,809 views
This tip-filled guide addresses how Twitter lists can help us keep track of the intel we need to do our jobs better.
Tagged as: build social capital, client engagement, Facebook, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
Privacy and free speech in the UK: Who wins?
by Urs E. Gattiker on 2011/05/30 · 10 comments 11,935 views
A Twitter user posted a list of celebrities who allegedly obtained injunctions to hide details of their private lives. Should privacy override freedom of speech?
Tagged as: buzz marketing, Datenschutz, Facebook, freedom of speech, gossip, Imogen Thomas, Memima Khan, national jurisdiction, privacy, right to privacy, Ryan Giggs, social media marketing, super-injunction, twitter, viral marketing
LinkedIn: ROI quo vadis?
by Urs E. Gattiker on 2011/05/23 · 15 comments 9,693 views
in b why benchmark successes,c social capital,social media diary
LinkedIn had the biggest tech company initial public offering since Google (2004), which made US$15.4 million in 2010. Hmm… Methinks another bubble looms, no?
Tagged as: AOL, Bebo, build social capital, Facebook, initial public offering, LinkedIn, ROI, shareholder value, social capital, social media measurement, social networking, why benchmark, Xing
Why does engagement fail?
by Urs E. Gattiker on 2011/05/16 · 14 comments 12,407 views
in a dos and don'ts,c social capital,e marketing 101 social media trendwatch
Social media has drastically improved our time use and how we engage with clients. NOT! Find out why and how we changed to improve our ROI (return on investment).
Tagged as: build social capital, client engagement, Desperados, Facebook, Heineken, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,288 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
Brave new world: Cultivating your best social media hub
by Urs E. Gattiker on 2011/02/03 · 6 comments 8,072 views
Social media monitoring and marketing: Facebook has been accused of becoming like AOL – a walled garden. So where should you create your connection hub? Find out!
Tagged as: best practice, customer engagement, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media ROI, social networking, social networks, twitter, walled garden, why your blog is your social media hub
ComMetrics weekly review: No Flash? No go!
by Urs E. Gattiker on 2010/05/31 · 11 comments 14,831 views
Our summary of who we met in social media space, metrics trends and marketing buzz: Google and Twitter backlash, Steve Jobs, IBM, facial recognition software.
Tagged as: adobe ecosystem, apple ecoystem, Content Power Ratings, Facebook, internet blogging, leadership quality, media channels, Twitter content
ComMetrics weekly review: Sentiment analysis in social media
by Urs E. Gattiker on 2010/05/24 · 13 comments 9,277 views
Our summary of who we met in the social media space, as well as metrics trends and marketing buzz: Twitter, Facebook privacy changes, eBook piracy and Xing apéro.
Tagged as: baseline, cross media, Facebook, internet blogging, media campaign, media channels, Swiss post bus, twitter
ComMetrics weekly review: Control, profits and stats in social media
by Urs E. Gattiker on 2010/05/17 · 11 comments 12,444 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: best practice, buzz marketing, c micro-blogging Twitter, degrees of separation, Facebook, measurement, social media measurement, standards