Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper risk management to your bottom line.
Posts tagged as:
corporate governance
2011 trends: Risk management and social media ROI
by Urs E. Gattiker on 2010/12/01 · 32 comments 17,742 views
in a analytics smarter & actionable KPIs,d business failures,e marketing 101 social media trendwatch,e marketing 101 style matters
ComMetrics weekly review: Facebook, Twitter and Apple
by Urs E. Gattiker on 2010/11/29 · 12 comments 9,592 views
in a dos and don'ts,social media diary,white papers research
Social media monitoring, social media strategy: 3 things Facebook, Apple and Twitter can teach us about privacy protection, stock prices and revenue streams.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
2011 trends: Social media marketing and ROI
by Urs E. Gattiker on 2010/11/24 · 30 comments 16,582 views
in a analytics smarter & actionable KPIs,d business SME,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of your Twitter and Facebook strategy to your bottom line.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
ComMetrics weekly review: Cloud computing, WikiLeaks and Amazon
by Urs E. Gattiker on 2010/11/22 · 28 comments 11,154 views
in a dos and don'ts,c blogging - case studies,d business ethics,d business failures,d business Fortune 500
Social media monitoring, social media strategy: 3 things Amazon, WordPress, Wikileaks and CEPRO can teach us about user rights and cloud computing.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar, Wikileaks
2011 trends: Social networking and ROI
by Urs E. Gattiker on 2010/11/17 · 25 comments 18,681 views
in d business SME,e marketing 101 social media trendwatch,e marketing 101 style matters
Social media monitoring, social media strategy: 3 trends and tips for networking – join, contribute and prune if necessary to improve your time management.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
ComMetrics weekly review: Who owns my social network?
by Urs E. Gattiker on 2010/11/15 · 27 comments 10,441 views
in d business regulation,social media diary,white papers research
Social media monitoring, measurement: Does any new contact on LinkedIn belong to your employer? Location-based services have not caught on – we explain why.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
2011 trends: Mobile communication and ROI
by Urs E. Gattiker on 2010/11/10 · 20 comments 28,413 views
Social media monitoring, social media strategy: 4 trends – hardware, mobile Internet, use, usefulness – helping you improve customer relationship management.
Tagged as: benchmark test, corporate governance, luxury brands, media metrics, media trends, mobile communication, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, trendwatch, webinar, woman power
5 corporate blogging trends for 2011
by Daniel Shorten on 2010/11/03 · 23 comments 13,535 views
in c corporate blogging,f standards - client focus, customer exp.
Writing blog posts is ever more considered to result in better customer relationship management. We show you what challenges await you for next year.
Tagged as: benchmark test, corporate governance, luxury brands, media metrics, media trends, mobile communication, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, trendwatch, webinar, woman power
Will Twitter and Facebook save UBS?
by Urs E. Gattiker on 2009/08/07 · 14 comments 14,607 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,d business Fortune 500
Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as: blogosphere, buzz marketing, c corporate blogging, c micro-blogging Twitter, client assets, corporate blog, corporate governance, Facebook, financial crisis, Fortune 100 companies, Friendfeed, Oswald Grübel, Qwerty keyboard, Rubik's Cube, social media measurement, standards, UBS, UBS hoax page on Facebook, why benchmark SM?
Coca-Cola: Real Thing or myth?
by Urs E. Gattiker on 2009/04/09 · 4 comments 18,260 views
Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
Tagged as: boycott Coca-Cola, brand management, brand vs. reputation, business ethics, corporate governance, Joe Six-Pack, moral compass, obesity, public relations, reputation management, tooth decay, weight gain