When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?
Tagged as:
Accenture,
branding,
Budget,
corporate communication,
cost-benefit analysis,
Daimler blog,
KPI,
Marketing Mix,
ROI,
Social Media Examiner,
strategy,
UBS
Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?
Tagged as:
benchmarking,
c corporate blogging,
Daimler,
Delta Air Lines,
Mercedes-Benz,
ranking your blog,
Toyota Motors
What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.
Tagged as:
big data,
branding,
buzz marketing,
cost-benefit analysis,
CyTRAP BlogRank,
KPI,
Marketing Mix,
measure for impact,
ROI,
social buzz,
Social Media Examiner,
strategy,
valuable content,
viral marketing
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as:
brand building,
business ethics,
disclosure,
media metrics,
money for nothing,
reputation,
risk management,
ROI,
ropes to skip,
sCRM,
SEO,
social media marketing,
social media measurement,
transparency,
trust,
viral marketing
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as:
best-of-both-worlds marketing,
Cebu Pacific Air,
clicks,
CofaniFunebri,
content filter,
customer experience,
first direct,
HSBC,
IBM,
language,
Lindner,
marketing trend,
measure for imact,
measurement,
purpose,
risqué marketing,
ROI,
semantics,
sentiment analysis,
social media,
social media measurement,
strategy
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as:
advertising,
clicks,
commercial,
impression,
measurement,
promoted account,
purpose,
ROI,
sentiment analysis,
social media,
sponsored tweet,
strategy
Summary of who we met in the social media space: Blog metrics trends and marketing buzz on everything from World Cup to Bebo via Starbucks’ Hungarian failure.
by Urs E. Gattiker on 2009/10/14 · 10 comments 31,266 views
in
Summary This page includes our social media guidelines (they fit on a napkin) with 9 points. Additionally, we list resources, tools and a policy generator as well as examples of social media guidelines from over 50 companies and government agencies. Use these resources to check out if your policy follows best practice and is compliant. On this […]
While ethics guide daily personal behavior, morals constrain our pursuit of personal interests. How does this affect journalists or bloggers who receive freebies from vendors or test gadgets and then publish their experiences?
Tagged as:
anonymous shopper,
benchmarking,
Consumer Reports,
Daimler,
Elk-test,
ethics,
evaluation system,
influence,
Jeremiah Owyang,
Jonathan Margolis,
Josh Bernoff,
media metrics,
moral issues,
motor journalists,
new technology gadgets,
Nicolas Hayek,
Paul Taylor gadget guru,
product launch,
product testing,
Smart car,
sponsored conversation,
Stiftung fuer Konsumentenschutz,
Stiftung Warentest,
Walt Mossberg personal technology