The beauty of WordPress is the endless available plugins. The challenge for bloggers is to chose the best: the ones that save you time, while making you more effective and increasing your blog’s attractiveness to readers.
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WordPress plugins: Only the best
by ComMetrics Team on 2009/05/28 · 32 comments 19,720 views
in a analytics taking action,c corporate blogging,e marketing 101 KISS,white papers checklists,white papers research
FT ComMetrics Blog Index 2009 published
by Urs E. Gattiker on 2009/05/14 · 5 comments 40,392 views
in a analytics taking action,a dos and don'ts,c blogging - case studies,white papers research
Harsh economic times require effective corporate blogging. The FT ComMetrics Blog Index addresses these issues, evaluating corporate blogs to help improve blogging effectiveness through best practices to follow.
FT ComMetrics Blog Index: The winners are
by Urs E. Gattiker on 2009/04/29 · 1 comment 18,571 views
in a dos and don'ts,c blogging - case studies,c corporate blogging
4 lessons or ropes to skip.
Tagged as: advertising campaign, BNP Paribas, brand buzz, buzz marketing, corporate blog, Fortis, FT ComMetrics Blog Index, FTCBI, global brands, Kleenex, Motorola, ropes to skip, successful blogging, target audience
FT ComMetrics Blog Index: Who made the list?
by Urs E. Gattiker on 2009/03/12 · 4 comments 24,180 views
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog
WEF Davos: What is the big idea?
by Urs E. Gattiker on 2009/01/29 · 5 comments 1 views
in b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter,d business Fortune 500,d business wef davos
Economic turmoil, wars and poverty all feature prominently in the World Economic Forum’s Agenda 2009, but will delegates move forward on finding possible solutions to important issues? Read about the navel-gazing going on in Davos, Switzerland.
Tagged as: Conti, Davos, depression, depressionomics, education, financial crisis, free market capitalism, global challenges, Greenpeace, Jim Goodnight, John Thain, Merrill Lynch, SAS, Schaeffler, Twitter feed, Valdimir Putin, WEF, WEFdavos, World Economic Forum, world leaders
Scotiabank: What’s the big idea?
by Urs E. Gattiker on 2009/01/15 1 views
The current financial crisis illustrates that using social communities to improve your bottom line is a great idea. While it is too late for Waterford Wedgewood, Scotiabank’s social media efforts seem to be flaundering and need a real shake up to be rescued from the brink of disaster. In the age of distraction, the bank’s online community for small business customers fails to gain a real foothold.
Tagged as: blog metrics, blog usefulness, corporate blog, financial crisis, FT ComMetrics Blog Index, HSBC, macroeconomic conditions, MyVault, social media measurement, Twitter effectiveness, Waterford Wedgewood, why benchmark SM?, Woolworths
FT ComMetrics Global 500 blogs: Case study HSBC
by Urs E. Gattiker on 2008/12/23 · 1 comment 1 views
Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.
Tagged as: benchmnark data, blog benchmarking, blog metrics, business network, corporate blog, FT ComMetrics Blog Index, FT Global 500, HSBC business, measure blog success, social media measurement, why benchmark SM?, writing a business plan
FT ComMetrics Global 500 blogs case study: Beck’s beer
by Urs E. Gattiker on 2008/12/13 · 11 comments 1 views
in a dos and don'ts,b why benchmark failures,c blogging - case studies,d business Fortune 500
British comedian Darius Davies takes Beck’s beer …. or fails with the company’s new blog adventure. This is a case where a brand and its advertising agency have managed to break most good practice guidelines bloggers adhere to. Besides questionable content the blog is not very user-friendly at all – easy navigation remains a pipe dream. This post explains why beer lovers will not want to re-visit this blog is explained below – read and learn.
Tagged as: Beck's, blog benchmarking, blog metrics, Budweiser, c micro-blogging Twitter, FT ComMetrics Blog Index, FT Global 500, InBev, measure blog success, social media measurement, Stella Artois, why benchmark SM?
why RSS fails with my readers
by Urs E. Gattiker on 2008/12/06 · 7 comments 1 views
in a analytics tools,a analytics: rating and ranking - who's #1,e marketing 101 KISS
I don’t care if RSS usage is 5% or 25%, stable or growing. To achieve better RSS reader retention I began offering my readers customised RSS feeds.
Tagged as: benchmarking, media metrics, return on blogging, social media measurement, user-friendly RSS delivery
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement