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Money and fame can help create buzz, but going viral and selling product is the challenge to master.

Bottomless goody bag: Fair product reviews

by Urs E. Gattiker on 2009/06/10 · 9 comments 14,226 views

in d business ethics

While ethics guide daily personal behavior, morals constrain our pursuit of personal interests. How does this affect journalists or bloggers who receive freebies from vendors or test gadgets and then publish their experiences?

Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?