Posts tagged as:

Daimler

3 steps to word-of-mouth success

by Urs E. Gattiker on 2013/05/12 9,406 views

in d business Fortune 500,e marketing 101 social media trendwatch

Money and fame can help create buzz, but going viral and selling product is the challenge to master.

Tagged as: buzz marketing, Daimler, Gangnam Style, measurement, Nespresso, Red Bull, social media marketing, viral marketing

Bottomless goody bag: Fair product reviews

by Urs E. Gattiker on 2009/06/10 · 9 comments 14,456 views

in d business ethics

While ethics guide daily personal behavior, morals constrain our pursuit of personal interests. How does this affect journalists or bloggers who receive freebies from vendors or test gadgets and then publish their experiences?

Tagged as: anonymous shopper, benchmarking, Consumer Reports, Daimler, Elk-test, ethics, evaluation system, influence, Jeremiah Owyang, Jonathan Margolis, Josh Bernoff, media metrics, moral issues, motor journalists, new technology gadgets, Nicolas Hayek, Paul Taylor gadget guru, product launch, product testing, Smart car, sponsored conversation, Stiftung fuer Konsumentenschutz, Stiftung Warentest, Walt Mossberg personal technology

happy birthday to blog.Daimler.com

by Urs E. Gattiker on 2008/09/30 1 views

in c blogging - case studies,c corporate blogging

Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?

Tagged as: benchmarking, c corporate blogging, Daimler, Delta Air Lines, Mercedes-Benz, ranking your blog, Toyota Motors