Moving from engagement to impact – a systematic approach for getting results that trigger actions which help improve your bottom line.
From the category archives:
a analytics taking action
Measuring Facebook impact: 9 audience fundamentals
by Urs E. Gattiker on 2011/03/21 · 30 comments 10,219 views
in a analytics smarter & actionable KPIs,a analytics taking action,d business SME,e marketing 101 cost-benefit ROI
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,950 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
Boosting ROI through social media measurement
by Urs E. Gattiker on 2010/06/30 · 25 comments 11,316 views
in a analytics smarter & actionable KPIs,a analytics taking action
Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.
Tagged as: actionable insights, actionable metrics, Key Performance Indicator, KPI, ROI, social media marketing, social media measurement, social media monitoring, social media ROI
Building a social networking reputation: 4 golden rules
by Urs E. Gattiker on 2010/05/19 · 41 comments 14,177 views
Success is about being able to make yourself visible within social groups to help you gain a reputation. Here are 4 tips that help you get there.
Tagged as: effective networking, John F. Kennedy, measurement, media metrics, networking groups, ropes to skip, social media influence, social networking
4 things Mom forgot about social media
by Urs E. Gattiker on 2010/04/28 · 16 comments 9,875 views
Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?
Tagged as: actionable metrics, best metrics, best practice, buzz marketing, measurement, social media measurement, social media strategy
Recipe for success: Facebook, LinkedIn and Xing metrics
by Urs E. Gattiker on 2010/04/14 · 32 comments 12,529 views
Why participate in Xing, LinkedIn or Facebook? Why did you join these social networks and does your network help your bottom line?
Tagged as: business goals, community platform, critical steps, entertainment value, measurable business, relevant groups, share ideas, social networks, weak ties
Why A/B testing of web design fails
by Urs E. Gattiker on 2009/12/17 · 59 comments 32,069 views
in a analytics taking action,b why benchmark failures,e marketing 101 style matters
A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.
Tagged as: A/B testing, benchmarking social media, best design, best practice, Key Performance Indicator, KPI
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,847 views
Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,692 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
Of libraries, doctorates and Web 2.0
by Urs E. Gattiker on 2009/11/26 · 15 comments 12,679 views
Research behavior of UK doctoral students born 1982 – 1994 was investigated, but methodological concerns overshadow interesting Web 2.0 findings.
Tagged as: best practice, measurement, media headlines, reliability, resarch methodology, social bookmarking, social media measurement, standards, validity