writing a business plan

Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.

Tagged as: benchmnark data, blog benchmarking, blog metrics, business network, corporate blog, FT ComMetrics Blog Index, FT Global 500, HSBC business, measure blog success, social media measurement, why benchmark SM?, writing a business plan