Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.
Posts tagged as:
social media marketing
Terms of the art: What every discipline needs
by Karen Dietz on 2011/09/28 · 24 comments 12,767 views
in a dos and don'ts,f standards - client focus, customer exp.,great guest posts,social media diary
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 23 comments 14,344 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Top 10 forgotten social media questions
by Urs E. Gattiker on 2011/09/16 · 19 comments 12,900 views
Trying to gain a competitive edge through social media? Unless you can answer these 10 questions succinctly and honestly, your return on investment (ROI) will not materialize anytime soon.
Tagged as: best practice, buzz marketing, diane von furstenberg, measure for impact, measurement, media metrics, new york fashion, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, why social media
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 11 comments 14,553 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 11,683 views
in a analysis: gaining insights,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 16 comments 57,232 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Are you building your Twitter reputation?
by Urs E. Gattiker on 2011/08/17 · 13 comments 16,776 views
Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.
Tagged as: @IvyBean104, best practice, Identi.ca, measure for impact, Nijapulse, reputation management, Sin Weibo, social media marketing, social media measurement, social media monitoring, social networking, Tehelka, Twitter impact, Twitter is not scalable, Twitter monitoring, Twitter overload, Twitter success, Twitter tool
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,248 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
Privacy and free speech in the UK: Who wins?
by Urs E. Gattiker on 2011/05/30 · 10 comments 11,947 views
A Twitter user posted a list of celebrities who allegedly obtained injunctions to hide details of their private lives. Should privacy override freedom of speech?
Tagged as: buzz marketing, Datenschutz, Facebook, freedom of speech, gossip, Imogen Thomas, Memima Khan, national jurisdiction, privacy, right to privacy, Ryan Giggs, social media marketing, super-injunction, twitter, viral marketing
How dead is SEO marketing?
by Urs E. Gattiker on 2011/04/11 · 5 comments 20,361 views
in c micro-blogging Twitter,e marketing 101 cost-benefit ROI,e marketing 101 style matters,social media diary,white papers research
Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, Geneva Forum on Social Change, GFSC, GFSC2011, Google preferences, NGO, organic search, personalized search, search engine optimization, SEO, seo trends, social change, social media marketing, social media optimization, web analytics