This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Posts tagged as:
social media marketing
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,546 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,862 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,691 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,297 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
Brave new world: Cultivating your best social media hub
by Urs E. Gattiker on 2011/02/03 · 6 comments 8,082 views
Social media monitoring and marketing: Facebook has been accused of becoming like AOL – a walled garden. So where should you create your connection hub? Find out!
Tagged as: best practice, customer engagement, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media ROI, social networking, social networks, twitter, walled garden, why your blog is your social media hub
Gunfire in Cairo: 3 ways social networks failed protesters
by Urs E. Gattiker on 2011/01/31 · 22 comments 10,314 views
Social media monitoring and marketing: How al-Jazeera failed Arab dissidents, and social networks failed Egypt’s demonstrators, Moscow Domodedovo’s bomb victims.
Tagged as: al-Jazeera, best practice, customer engagement, Dmitry Medvedev, Mubarak, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, true revolutionaries, twitter, WEF Davos
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,293 views
Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Tagged as: actionable metrics, benchmarking, best practice, customer engagement, KPI, opportunity costs, quality management, ROI, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, twitter
ComMetrics weekly review: Your social media report to the bosses
by Urs E. Gattiker on 2011/01/24 · 18 comments 11,173 views
in a analysis: gaining insights,e marketing 101 social media trendwatch
Social media monitoring and social media marketing: 3 tips that help you get better metrics to demonstrate the value of social media to your executive.
Tagged as: customer engagement, KPI, opportunity costs, quality management, social media analytics, social media best practice, social media buzz, social media marketing, social media ROI, social networking, twitter
ComMetrics weekly review: Smarter tweets and shopping
by Urs E. Gattiker on 2010/11/08 · 16 comments 9,966 views
in a dos and don'ts,social media diary,white papers research
Social media monitoring, measurement: Who is winning the power struggle between Google and Facebook? Could the onslaught of Christmas bargains change eCommerce?
Tagged as: benchmark test, best practice, consumer behavior, developing countries, high speed internet, internet penetration, kids online, mobile internet, purchasing power parity, social media marketing
ComMetrics weekly review: Kids and mobile Internet
by Urs E. Gattiker on 2010/11/01 · 17 comments 10,150 views
Social media monitoring, measurement: Is Google winning the social-search war? Making mobile internet affordable and getting kids to use smartphones effectively.
Tagged as: benchmark test, best practice, consumer behavior, developing countries, high speed internet, internet penetration, kids online, mobile internet, purchasing power parity, social media marketing, Windows 7