Posts tagged as:

measuring blogging success

FT ComMetrics Global 500 blogs: Swisscom case-study

by Urs E. Gattiker on 2008/10/29 1 views

in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500

Better corporate blogging at a Fortune 500 company or an FT Global 500 is a constant challenge. Here we present you with another case study, this time about Swisscom’s enviornmental blog, a trail blazer for Europe’s telecom industry.

Tagged as: benchmarking tools, blogging goes corporate, c corporate blogging, corporate blog, measuring blogging success, measuring metrics

2 sensible metrics: a framework for measuring blog success

by Urs E. Gattiker on 2008/02/14 1 views

in z uncategorized

What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]

Tagged as: achieveable results orientated and tim, Avinash Kaushnik, BI, Brand Me, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com framework for measuring blog success, corporate governance, cybercrime, Fouad al-Farhan, Guy Kawasaki, info.CyTRAP.eu, information security, InfoSec, internal controls, Key Performance Indicator, KPI, measurablUrs+E.+Gattiker CyTRAP+Labs, measuring blogging success, measuring metrics, performance targets, regulation, risk management, SMART, specific, standards