Everybody wants a viral video but what makes a video go viral. The ins and outs, tips that help you make it happen.
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The keys to creating viral videos
by Sam Melton on 2013/11/14 · 4 comments 15,735 views
in e marketing 101 social media trendwatch,great guest posts
Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,104 views
in a analytics tools,great guest posts,white papers checklists
Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
Tagged as: benchmark, best practice, BlogRank, checklist, data analytics, john wanamaker, Key Performance Indicator, KPI, ROI, SEO strategy, social media metrics, social media monitoring, strategy
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,669 views
Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,284 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
The Startup Conference: Seattle 2012
by Deborah Drake on 2012/02/19 · 11 comments 22,247 views
Why do entrepreneurs fail and why do they succeed. Learn from some who have done it all right here.
Tagged as: Alan Raynaud, Bootstrapping a Startup, Dave Parker, entrepreneur, entrepreneurship, Founders Institute, Incubator groups, Rand Fishkin, Rich Barton, SEOmoz, start-up, Startup Conference, Zillow
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,392 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 34 comments 14,962 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 38 comments 18,777 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
SEO is dead: Long live social media
by Lior Levine on 2011/10/12 · 26 comments 15,691 views
We know about the importance of SEO, but who takes the time to check and re-check if it is done right? Lior Levine’s checklist can help.
Tagged as: benchmark, best practice, digital marketing strategy, measure for impact, measurement, online marketing, SEO, show me the data, social media, social media marketing, social media measurement, social media monitoring, social networking, statistics
Terms of the art: What every discipline needs
by Karen Dietz on 2011/09/28 · 24 comments 12,761 views
in a dos and don'ts,f standards - client focus, customer exp.,great guest posts,social media diary
Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.
Tagged as: best practice, buzz marketing, customer feedback, ethnography, impressionist school, infographic, Kuhn, measure for impact, measurement, media metrics, principles of graphic design, social media analytics, social media marketing, social media measurement, social media monitoring, social metrics, storytelling, terms of the art