Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.
Posts tagged as:
measurement
Terms of the art: What every discipline needs
by Karen Dietz on 2011/09/28 · 24 comments 12,776 views
in a dos and don'ts,f standards - client focus, customer exp.,great guest posts,social media diary
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 23 comments 14,350 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Top 10 forgotten social media questions
by Urs E. Gattiker on 2011/09/16 · 19 comments 12,903 views
Trying to gain a competitive edge through social media? Unless you can answer these 10 questions succinctly and honestly, your return on investment (ROI) will not materialize anytime soon.
Tagged as: best practice, buzz marketing, diane von furstenberg, measure for impact, measurement, media metrics, new york fashion, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, why social media
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 11,688 views
in a analysis: gaining insights,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 16 comments 57,235 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,254 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
Pakistan floods appeal: Getting social media followers to donate
by Urs E. Gattiker on 2010/09/01 · 18 comments 15,289 views
Facebook, Google Buzz and Twitter can help non-profits raise funds. We present examples of successes and failures to help you adjust your strategy accordingly.
Tagged as: aid money, American Red Cross, buzz marketing, disaster response, donors, facebook friends, floods, followers, man made disaster, measurement, media coverage, nonprofits, political image, social media measurement, telethons, text messaging, tourist destination
Building a social networking reputation: 4 golden rules
by Urs E. Gattiker on 2010/05/19 · 41 comments 14,195 views
Success is about being able to make yourself visible within social groups to help you gain a reputation. Here are 4 tips that help you get there.
Tagged as: effective networking, John F. Kennedy, measurement, media metrics, networking groups, ropes to skip, social media influence, social networking
ComMetrics weekly review: Control, profits and stats in social media
by Urs E. Gattiker on 2010/05/17 · 11 comments 12,453 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: best practice, buzz marketing, c micro-blogging Twitter, degrees of separation, Facebook, measurement, social media measurement, standards
4 things Mom forgot about social media
by Urs E. Gattiker on 2010/04/28 · 16 comments 9,885 views
Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?
Tagged as: actionable metrics, best metrics, best practice, buzz marketing, measurement, social media measurement, social media strategy