Posts tagged as:

American Red Cross

Pakistan floods appeal: Getting social media followers to donate

by Urs E. Gattiker on 2010/09/01 · 18 comments 15,279 views

in e marketing 101 cost-benefit ROI

Facebook, Google Buzz and Twitter can help non-profits raise funds. We present examples of successes and failures to help you adjust your strategy accordingly.

Tagged as: aid money, American Red Cross, buzz marketing, disaster response, donors, facebook friends, floods, followers, man made disaster, measurement, media coverage, nonprofits, political image, social media measurement, telethons, text messaging, tourist destination

Social media’s failed acid test: Pakistan disaster response

by Urs E. Gattiker on 2010/08/25 · 40 comments 23,076 views

in e marketing 101 serving a need,white papers research

How emergency social data are aggregated, triaged and reported, and how we act on it matters. Most important is discovering why it fails to help disaster victims.

Tagged as: American Red Cross, crisis data, disaster response, emergency management, emergency response, emergency social data, social disaster response, social media communication, social media measurement