Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
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white papers research
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,292 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Brave new world: Cultivating your best social media hub
by Urs E. Gattiker on 2011/02/03 · 6 comments 8,077 views
Social media monitoring and marketing: Facebook has been accused of becoming like AOL – a walled garden. So where should you create your connection hub? Find out!
Tagged as: best practice, customer engagement, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media ROI, social networking, social networks, twitter, walled garden, why your blog is your social media hub
ComMetrics weekly review: 3 steps to a better Quora experience
by Urs E. Gattiker on 2011/01/17 · 24 comments 12,759 views
in d business wef davos,e marketing 101 serving a need,social media diary,white papers research
Social media marketing and monitoring: Why Quora will be bigger than Twitter – NOT – and why you should think about your opportunity costs before joining.
Tagged as: opportunity costs, Quora, risk management, social media best practice, social media buzz, social media ROI, twitter
2011 trends: Luxury brands and social media ROI
by Urs E. Gattiker on 2011/01/13 · 27 comments 17,993 views
in d business failures,e marketing 101 social media trendwatch,white papers research
Social media monitoring, social media strategy: 3 tips for demonstrating the benefits of proper web design and what luxury brands, specifically, need to improve.
Tagged as: business ethics, corporate governance, Gucci, Hermès, Hublot, luxury brand, Prada, risk management, social media best practice, social media ROI, social networking, social networks, usability, usefulness
ComMetrics weekly review: 2010 in numbers
by Urs E. Gattiker on 2011/01/10 · 19 comments 11,356 views
in d business ethics,social media diary,white papers research
Social media marketing and monitoring: Are we at the dawn of the next Internet bubble? And what does systemic risk mean for our environment?
Tagged as: business ethics, corporate governance, risk management, social media best practice, social media ROI
ComMetrics weekly review: 1-2-3, digi-minimalism!
by Urs E. Gattiker on 2011/01/03 · 11 comments 8,050 views
in e marketing 101 social media trendwatch,social media diary,white papers checklists,white papers research
Social media monitoring, social media strategy: 3 required duties for 2011 to avoid getting frustrated with social media or having a PR disaster on your hands.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
ComMetrics weekly review: Stay safe and share the moment
by Urs E. Gattiker on 2010/12/27 · 18 comments 9,661 views
in e marketing 101 social media trendwatch,white papers research
Social media monitoring, social media strategy: Self-reported computer/Internet crime and social networking rates increasing – will trends continue in 2011?
Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings
Christmas and luxury brands
by Urs E. Gattiker on 2010/12/22 · 22 comments 16,308 views
in d business ethics,d business failures,e marketing 101 style matters,white papers research
The stars align between teams and corporations, but luxury brands try to prove us wrong this Christmas Season – with sometimes-tacky results.
Tagged as: business ethics, corporate governance, GAP, Gucci, Hermès, Hublot, luxury brand, Piaget, Prada, risk management, social media best practice, social media ROI, social networking, social networks
ComMetrics weekly review: Facebook, Twitter and Apple
by Urs E. Gattiker on 2010/11/29 · 12 comments 9,590 views
in a dos and don'ts,social media diary,white papers research
Social media monitoring, social media strategy: 3 things Facebook, Apple and Twitter can teach us about privacy protection, stock prices and revenue streams.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
ComMetrics weekly review: Who owns my social network?
by Urs E. Gattiker on 2010/11/15 · 27 comments 10,440 views
in d business regulation,social media diary,white papers research
Social media monitoring, measurement: Does any new contact on LinkedIn belong to your employer? Location-based services have not caught on – we explain why.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar