How it was: Design a book cover and then release it…
Today: Ask my readers for help.
Which do you prefer? Please vote!
Keywords: KPI, marketing, measure for impact, ROI, SocBiz, social business, social media, social media audit, readers
Your opinion matters to me!
Please cast your vote – if you choose Other, please explain in a comment what you would prefer instead. Thank you!
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The author: This post was written by social media marketing and strategy expert Urs E. Gattiker, who also writes about issues that connect social media, strategy, ROI and complianc (click Google Scholar or else Microsoft Scholar), and thrives on the challenge of measuring how it all affects your bottom line.
His latest book, Social Media Audit: Measure for Impact, was recently published by Springer Science Publishers; he is currently working on his next book, scheduled to appear before the end of the year.
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