What good is Twitter for managers who worry about the bottom line? Here we share our experiences and show how it might work for you.
Tagged as:
Facebook,
Fortune 500,
media experts,
oil skin,
opportunity costs,
smaller company,
social networking,
social relationships,
time wasters,
tweets,
twitter,
weak ties
Consumers love Apple and Google because their products follow the laws of simplicity. But will their growing market dominance become a problem in 2010 and beyond?
Tagged as:
bells and whistles,
Gmail,
Google Chrome,
Google OS Android,
hardware integration,
iPhone,
ipod,
revenue stream,
uncluttered interface,
user experience,
windows platform
Crowdsourcing has been praised as a creative, efficient trend that will outlast the recession, but it often falls short of its promise. We explain why.
Tagged as:
achieving success,
Bonobos.com,
buzz marketing,
crowdsourcing,
innovation,
measurement,
social media measurement,
stage of development,
wisdom of crowds
Luxury brands are embracing corporate blogging, Facebook, Twitter and YouTube. This post explains why engaging with 20-somethings through social media is a must.
Tagged as:
blogosphere,
Burberry,
c micro-blogging Twitter,
Dolce & Gabbana,
engaging customers,
Facebook,
Hanhart chronograph,
have a conversation,
join the conversation
How often does a company come along that really changes consumer behavior? We explain why companies still struggle with their employees using Facebook and Twitter.
ComMetrics Week in Review – the way we saw the World Wide Web this week: financial greed driving Porsche to the abyss while Adobe shows irresponsibility with its clients’ security.
Tagged as:
actionable metrics,
best practice,
bettergovernance,
bizethics,
business ethics,
c micro-blogging Twitter,
carbonfootprint,
eco-footprint,
info2share,
InfoSec,
metrics2watch,
MyComMetrics,
patch2do,
policy2watch,
standards,
things2read,
things2remember,
threats2watch,
tips2follow,
tools2watch,
trends2watch,
WEF,
World Economic Forum,
zero-day vulnerability
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Tagged as:
advertising revenue,
blogosphere,
Business Exchange,
Business Week,
c micro-blogging Twitter,
editorial content,
financial crisis,
global audience,
market niche,
micro-blogging,
printed media,
publishers information bureau,
TV Guide
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as:
advertising revenue,
Business Week,
Claremont Courier,
Financial Times,
freemium,
from free to fee,
Inland Valley Daily Bulletin,
Los Angeles Times,
making online users pay,
Neue Zürcher Zeitung,
New York Times,
revenue source,
revenue stream,
social media marketing,
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