No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.
From the category archives:
e marketing 101 serving a need
2011 trends: Will iPad2 be Apple’s downfall?
by Urs E. Gattiker on 2011/03/10 · 14 comments 11,376 views
in e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 social media trendwatch
ComMetrics weekly review: 3 steps to a better Quora experience
by Urs E. Gattiker on 2011/01/17 · 24 comments 12,756 views
in d business wef davos,e marketing 101 serving a need,social media diary,white papers research
Social media marketing and monitoring: Why Quora will be bigger than Twitter – NOT – and why you should think about your opportunity costs before joining.
Tagged as: opportunity costs, Quora, risk management, social media best practice, social media buzz, social media ROI, twitter
2011 trends: YouTube and social media ROI
by Urs E. Gattiker on 2010/12/15 · 27 comments 13,265 views
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper video sharing to your bottom line.
Tagged as: best practice, customer engagement, customer relationship management, HowTo video, media trends, monitoring tools, online marketing, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media ROI, social networking, social networks, YouTube video
ComMetrics weekly review: YouTube videos
by Urs E. Gattiker on 2010/10/11 · 13 comments 8,560 views
Social media monitoring, social media strategy: And the winner is? Online videos: 20-second video on how to work the drill and 2 minutes for calculus.
Tagged as: instructional video, online education, online learning, online video, quality versus quantity, social media marketing, social media monitoring
Social media’s failed acid test: Pakistan disaster response
by Urs E. Gattiker on 2010/08/25 · 40 comments 23,071 views
How emergency social data are aggregated, triaged and reported, and how we act on it matters. Most important is discovering why it fails to help disaster victims.
Tagged as: American Red Cross, crisis data, disaster response, emergency management, emergency response, emergency social data, social disaster response, social media communication, social media measurement
Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 10,006 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
Tagged as: best practice, Bill Gates, buzz marketing, Facebook, SM monitoring group on Xing, social media buzz, social media influence, twitter
LinkedIn, Viadeo and Xing: 5 dangers of failure
by Urs E. Gattiker on 2010/04/21 · 37 comments 11,943 views
Recipe for success: Facebook, LinkedIn and Xing metrics
by Urs E. Gattiker on 2010/04/14 · 32 comments 12,536 views
Why participate in Xing, LinkedIn or Facebook? Why did you join these social networks and does your network help your bottom line?
Tagged as: business goals, community platform, critical steps, entertainment value, measurable business, relevant groups, share ideas, social networks, weak ties
Social media: What is so special?
by Karen Purves on 2010/01/27 · 54 comments 22,232 views
in c micro-blogging Twitter,e marketing 101 serving a need,e marketing 101 style matters,great guest posts
What good is Twitter, Facebook, LinkedIn for your business? We share our experiences and show you how it might work for your business.
Tagged as: demographics, economic clout, knowledgeable buyers, social media buzz, social media marketing, social media measurement
Engaging comments: Where is the beef?
by Urs E. Gattiker on 2010/02/03 · 40 comments 35,556 views
in e marketing 101 serving a need,e marketing 101 style matters
Blog comments still matter and every blogger cares about comment quality. Clara from Wendy’s shares her insights for getting more quality comments for your blog.
Tagged as: benchmarking, blog comments, building relationships, building trust, clara peller, fostering engagement, measurement, ranking blogs, twitter, user experience, why benchmark