From the category archives:

e marketing 101 serving a need

After 10 years of losses and turmoil, luxury label Yves Saint Laurent has broken even. Six lessons taken from this successful revival of an old and prestigious brand.

While designers lived their dreams at last week’s Paris Fashion shows, people in Davos were concerned about world leaders losing their grip. In the hope of getting more creative solutions for the post-crisis world next year, organizers are considering combining WEF and Paris Fashion in 2010.

Due to the gas crisis, participants at the World Economic Forum (WEF) in Davos face attending sessions in freezing temperatures and while the EU-mediated agreement falters, RosUkrEnergo’s role remains opaque. Will oligarchs and government officials resolve the crisis at the WEF or just enjoy spending time with each other at Gazprom’s reception?

Predictions and strategies aplenty for a recessionary 2009 regarding new media, advertising and public relations. This story focuses on actionable objectives for a software start-up. Now I am off to this new year’s party.

APIs and widgets are being part of the same strategy. Both are freeing up your content to propagate around the blogosphere or web. This helps spreading your message and/or functionality. This post explains how you can achieve this goal a bit smarter and faster. Almost everybody will tell you that if you wish to survive […]

Social media analytics matter. Ropes to skip. Rule 9 – 12 that blogging politicians should abide by, in turn, making better use of social media possiblities. How does your blog measure up, are you breaking any of these rules? Check out and improve quicker than the competition.

Social media analytics matter. This post addresses the challenges for blogging politicians, such as the Obama-Biden ’08 dream-team and John McCain’s efforts on Twitter ;-). Politicians are using social media for reaching out to the public more effectively. How effective are they? Ropes to skip ==> we help you move from good practice to best practice when it comes to blogging.

Social media analytics matter. This post addresses the challenges for blogging politicians, such as Gordon Brown (Prime Minister – UK), David Cameron (leader of the Conservative Party – UK), John Culberson (U.S. Congressman), Moritz Leuenberger (Federal Councillor – Switzerland) and David Miliband (UK Foreign Secretary) measure up when it comes to following best practice rules with their blogs. Read on and learn about the 12 rules you must abide by in order to have an impact.

Brand and reputation are two sides of the same coin and closely related. Nevertheless, they are not the same. I recommend a three-step approach to reputation management whereby you monitor, respond and optimize = leverage positive sides of your brand ==> to enhance your reputation online and offline.