British comedian Darius Davies takes Beck’s beer …. or fails with the company’s new blog adventure. This is a case where a brand and its advertising agency have managed to break most good practice guidelines bloggers adhere to. Besides questionable content the blog is not very user-friendly at all – easy navigation remains a pipe dream. This post explains why beer lovers will not want to re-visit this blog is explained below – read and learn.
From the category archives:
d business Fortune 500
Better corporate blogging at a Fortune 500 company or an FT Global 500 is a constant challenge. Here we present you with another case study, this time about Swisscom’s enviornmental blog, a trail blazer for Europe’s telecom industry.
A first step toward corporate blogging success is to define what a corporate blog could be and what it is not. Some may define a corporate blog is being one that is published by or with the support of an organization to reach that organization’s goals. That is making things a bit too simple…
How do you get in there with the bloggers making your company’s own corporate blog more than a regularly updated press release? So what makes a corporate blog vs. a business blog?
CEO blogs, c-suite blogs or executive blogs that are:being candid, addressing timely matters, being controversial from time to time, while targeting a specific audience can be a real help for your corporate brand regardless of the size of the company. This means micro firms may benefit as much as an FT500 corporation if their CEO […]
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement