Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
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Google PageRank
FT ComMetrics Global 500 blogs: Case study Volvo
by Urs E. Gattiker on 2008/11/19 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
BBC Click Online fails social media 101 and looses trust with story about Facebook
by Urs E. Gattiker on 2008/05/06 1 views
Building trust in your brand – BBC or Business Wire – took a lot of effort. Loosing it by mishandling social media takes a few mistakes only as the cases below illustrate. For bloggers, this post shows that being given a Google PageRank of 9 does not mean you should re-distribute or cite content without […]
Tagged as: BBC, BBC Click Online, BBC World, benchmark online efforts, benchmarking software, best practice, Click Online, Dominic Jones, Facebook, good practice, Google PageRank, social engineering, social media