Predictions and strategies aplenty for a recessionary 2009 regarding new media, advertising and public relations. This story focuses on actionable objectives for a software start-up. Now I am off to this new year’s party.
Posts tagged as:
benchmark data
Twitter, MyComMetrics: the miracle ingredient?
by Urs E. Gattiker on 2008/12/29 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark successes,c micro-blogging Twitter,e marketing 101 serving a need
FT ComMetrics Global 500 blogs case study: American Express
by Urs E. Gattiker on 2008/12/02 · 6 comments 1 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500,d business SME
American Express’ strategy for its corporate blog is only the start. Making it happen is what counts. This post addresses AMEX’s approach to blogging that uses content tailored to the needs of small business owners. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: American Express blog, benchmark data, blog benchmarking, blog metrics, FT ComMetrics Blog Index, FT Global 500, Guy Kawasaki, Key Performance Indicator, social media measurement
FT ComMetrics Global 500 blogs: Case study Volvo
by Urs E. Gattiker on 2008/11/19 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
Tagged as: benchmark data, blog benchmarking, blog metrics, corporate blogs, environmental issues, Fortune 500 blogging, Fortune 500 company, FT ComMetrics Blog Index, FT Global 500, Google PageRank, social media measurement, transportation and the environment, Volvo Buses, Volvo Ocean Race, Yahoo Backlinks