Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
Posts tagged as:
corporate blogs
FT ComMetrics Global 500 blogs: Case study Volvo
by Urs E. Gattiker on 2008/11/19 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
8 reasons that speak for having a corporate blog
by Urs E. Gattiker on 2008/01/22 · 2 comments 1 views
The blogging technology platform, when properly executed, provides boards, customers, management, suppliers with a transparent platform to seriously engage one another on the issues. It can provide you with a low-cost, highly effective means to establish a credible dialogue and allow directors and management to obtain feedback from a wider variety of stakeholders with differing […]
Tagged as: blogging and ROI, blogging goes corporate, c corporate blogging, CASEScontact network, CASEScontact.org, ComMetrics, ComMetrics.com, corporate blogs, corporate boards, directory of Fortune 500 companies that have business b, Fortune 500 Business Blogging Wiki, Google, info.CyTRAP.eu, Social Text, Urs+E.+Gattiker CyTRAP+Labs, Wired Magazine, Yahoo!