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CEO blogs, c-suite blogs or executive blogs that are:being candid, addressing timely matters, being controversial from time to time, while targeting a specific audience can be a real help for your corporate brand regardless of the size of the company. This means micro firms may benefit as much as an FT500 corporation if their CEO […]

This starts a series of posts about c-level (CEO, CIO, COO) or c-suite blogging. Here we focus on three airlines and their corporate blogs. All three airlines use social media channels to reach their target audiences in different ways and they all have had their successes and failuresWe have tried to outline some of the […]