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How do you get in there with the bloggers making your company’s own corporate blog more than a regularly updated press release? So what makes a corporate blog vs. a business blog?

If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:

1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.

2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.