ranking

If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:

1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.

2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.

Tagged as: benchmarking, buzz marketing, indicators, making sense out of data, measure, measuring metrics, ranking, social media buzz, social media success