American Express blog

American Express’ strategy for its corporate blog is only the start. Making it happen is what counts. This post addresses AMEX’s approach to blogging that uses content tailored to the needs of small business owners. The post addresses the issue of brand building and getting the cash register to ring with this social media project.

Tagged as: American Express blog, benchmark data, blog benchmarking, blog metrics, FT ComMetrics Blog Index, FT Global 500, Guy Kawasaki, Key Performance Indicator, social media measurement