What will be your biggest social media marketing challenge 2012? Find out, we are asking the expert, participate in our poll. We show you while non-profits do it different than Siemens in China, etc.
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Fortune 500 company
ComMetrics poll: 2012 social media marketing trends
by Urs E. Gattiker on 2011/11/23 · 90 comments 14,415 views
FT ComMetrics Global 500 blogs: Case study Volvo
by Urs E. Gattiker on 2008/11/19 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
Tagged as: benchmark data, blog benchmarking, blog metrics, corporate blogs, environmental issues, Fortune 500 blogging, Fortune 500 company, FT ComMetrics Blog Index, FT Global 500, Google PageRank, social media measurement, transportation and the environment, Volvo Buses, Volvo Ocean Race, Yahoo Backlinks