Mr. Buffett is known for making smart investment choices. But can his GEICO car insurance strategy or Gillette razor model be applied effectively using social media?
Tagged as:
Oracle of Omaha,
Warren Buffett
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as:
brand management,
business ethics,
Coca-Cola,
ethics,
Facebook,
honesty,
Joyful Heart Foundation,
Law & Order: Special Victims Unit,
Mariska Hargitay,
Pepsi,
reputation management,
social media buzz
Google’s market dominance means that our dependence on the company’s services to work properly and dependably represents a large systemic risk. Imagine Gmail services are unavailable or its server farms go off-line making outsourced data unavailable to your company? Will your business come to a grinding halt?
Tagged as:
better governance,
Chrome OS,
cloud computing,
computing in a cloud,
dependability of networks,
financial crisis,
FT ComMetrics Blog Index,
Google AdWords,
Google Adwords Account,
market share,
online advertising,
out-of-print books,
risk management,
systemic risk
Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as:
blogosphere,
buzz marketing,
c corporate blogging,
c micro-blogging Twitter,
client assets,
corporate blog,
corporate governance,
Facebook,
financial crisis,
Fortune 100 companies,
Friendfeed,
Oswald Grübel,
Qwerty keyboard,
Rubik's Cube,
social media measurement,
standards,
UBS,
UBS hoax page on Facebook,
why benchmark SM?
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as:
are big companies moving towards best practice,
benchmnark data,
best practice,
blog benchmarking,
blog metrics,
ComMetrics,
corporate blog,
corporate blog index,
d business Fortune 500,
Digital Business,
Financial Times,
FT,
FT ComMetrics Blog Index,
FT Global 500,
good practice,
Key Performance Indicator,
social media measurement,
weblog
Economic turmoil, wars and poverty all feature prominently in the World Economic Forum’s Agenda 2009, but will delegates move forward on finding possible solutions to important issues? Read about the navel-gazing going on in Davos, Switzerland.
Tagged as:
Conti,
Davos,
depression,
depressionomics,
education,
financial crisis,
free market capitalism,
global challenges,
Greenpeace,
Jim Goodnight,
John Thain,
Merrill Lynch,
SAS,
Schaeffler,
Twitter feed,
Valdimir Putin,
WEF,
WEFdavos,
World Economic Forum,
world leaders
The current financial crisis illustrates that using social communities to improve your bottom line is a great idea. While it is too late for Waterford Wedgewood, Scotiabank’s social media efforts seem to be flaundering and need a real shake up to be rescued from the brink of disaster. In the age of distraction, the bank’s online community for small business customers fails to gain a real foothold.
Tagged as:
blog metrics,
blog usefulness,
corporate blog,
financial crisis,
FT ComMetrics Blog Index,
HSBC,
macroeconomic conditions,
MyVault,
social media measurement,
Twitter effectiveness,
Waterford Wedgewood,
why benchmark SM?,
Woolworths
Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.
Tagged as:
benchmnark data,
blog benchmarking,
blog metrics,
business network,
corporate blog,
FT ComMetrics Blog Index,
FT Global 500,
HSBC business,
measure blog success,
social media measurement,
why benchmark SM?,
writing a business plan