Unified communications – for Microsoft and Nokia this term likely implies the integration of different communication technologies (e.g., software, hardware and vendor head aches) and streams of communication (e.g., e-mail, SMS, voice over IP and video). Unified communications – strategy – deciding what and how social media such as Twitter or Friendfeed can be used […]
Posts tagged as:
social media
unified communications: What it means with Twitter, Friendfeed, StumbleUpon, Del.icio.us
by Urs E. Gattiker on 2008/05/02 · 1 comment 1 views
trend spotting: Twitter checklist for building trust with your global social media audience
by Urs E. Gattiker on 2008/04/30 1 views
in b why benchmark analytics,c micro-blogging Twitter,d business Fortune 500,e marketing 101 serving a need
We tell you why Dell may not do so well with its website and Hitwise may have missed the mark widely with its latest Twitter stats – and NO – Twitter is no longer a niche. Of those that know English, non-native speakers now outnumber native English-speakers by 3:1 Here is a checklist on how […]
Tagged as: benchmarking software, building trust, c micro-blogging Twitter, English as a second language, influence, influencing bloggers, native English-speakers, non-native English speakers, social conversation, social media, social media trend spotting, trend spotting
Social media: Defining a concept
by Urs E. Gattiker on 2008/04/24 · 5 comments 1 views
Everybody talks about social media but do we understand what the concept means? What is social media measurement? Before you start measuring social media efforts, make sure you focus these efforts. Remember, doing a good job while building brand and reputation takes many more resources than you first might think. Social media can be defined […]
Tagged as: 15 minutes of fame, Andy Warhol, benchmarking software, social media, social media measurement, webcast
One of our readers has read about Going Solo – an upcoming conference in Lausanne (see logo below) and wanted to know if he should attend AND what he might get out of it. I tried to assess this issue from my perspective. Please keep in mind that I have registered myself, paid the fee […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, entrepreneurship, freelancer, Going Solo, measurement, ropes to skip, social media, social media buzz, social media influence, start-up, Stephanie Booth, Stowe Boyd
first steps on the way to build brand while blogging like a pro
by Urs E. Gattiker on 2008/02/27 1 views
This post addresses goals 1-4. A follow up post will discuss goals more If you intend to make money from advertising on your site (e.g., with Google ads) or to sell books, this post will not interest you. If you are blogging for your own pleasure – maybe this is interesting. However, if you are […]
Tagged as: blogosphere, brand building, buzz marketing, ComMetrics, CyTRAP Labs, measurement, smarter benchmarks, social media, sucessful blogging, target audience, type of content
c top corporate blogs or how to arrive at such list: asking for feedback from bloggers
by Urs E. Gattiker on 2008/02/25 1 views
We all know that one must watch for cultural (e.g., religion, language) and commercial (e.g., no credit cards used here) differences. As well, technical factors could result in different usability or interface requirements across countries. Last week we brought you: b – browser usage varies enormously – ignore Firefox at your peril where we addressed […]
Tagged as: benchmark, blogosphere, buzz marketing, ComMetrics, CyTRAP Labs, measurement, ranking blogs, social media, top bloggers, top blogging CEOs, top marketing blogs
Safer Internet Day 2008: 7 reasons why campaigns against online pedophiles must be coordinated
by Urs E. Gattiker on 2008/02/07 1 views
using the right media mix does help tremendously The city of Zurich has launched a campaign for better security in online chats We tell you, how and why using social media would have given Zurich a greater bang for the buck The online market features images of pedophilia (nude photographs of children in various poses), […]
Tagged as: billboard advertising, child porn, city of Zurich, cybercrime, Esther Maurer, Esther Maurer (police) and Gerold Lauber (education), Gerold Lauber, media campaign, online chat, online pedophiles, paedophiles, schau genau, social media
1 sensible metrics: How to measure success of a blog the basics
by Urs E. Gattiker on 2008/02/05 1 views
social media measurement in the blogsophere, links are currency, and part of brand-building campaigns to generate that external awareness one needs to clinch a sale This posting begins a series about social media measurement outlining, the good, bad and ugly. Assessment of blogs or social marketing efforts are important for many different reasons. For marketing […]
Tagged as: buzz marketing, Douglas Karr, email Marketing, McBilly, social media, social media measurement, social networking, Web 2.0
Getting sued for ranking lawyers: Avvo.com wins court battle
by Urs E. Gattiker on 2008/01/31 1 views
While Avvo.com ratings are useless at best, the judge felt, ratings and reviews are, by their very nature, subjective and debatable. To the extent that the plaintiffs lawsuit has focused a spotlight on how ludicrous the rating of attorneys (and judges) has become, more power to them but…. Should American lawyers be exposed to consumer […]
Tagged as: Avvo ratings, benchmark, blogosphere, Case No. C07-0920RSL, ComMetrics, ComMetrics.com, CyTRAP Labs, First Amendment, Global MBA rankings from the Financial Times, info.CyTRAP.eu, interpretation of data, measurement, measurement tools, objectively verifiable data, research bias, ROI, ROI of social media, SEO marketing, social media, subjective assessment, U.S. District Court Dismisses Case Against Avvo, usability
Business school rankings from the Financial Times: Do we need them?
by Urs E. Gattiker on 2008/01/30 1 views
2010-12-06 Update – various links added and tidbits here and there. The study of business is afflicted by confusion between: – the results of a survey of what people think about the world and – a survey of what the world is really like. Newspapers, broadcasters and consultants will start to distinguish bogus surveys from […]
Tagged as: assessment, benchmark, blogosphere, business education, college rankings reformed, ComMetrics, ComMetrics.com, CyTRAP Labs, do we need MBA rankings, Fionancial Times Global MBA Rankings, global MBA rankings, higher education, IMD, info.CyTRAP.eu, John Kay, learning, measurement, measurement tools, outcomes, ROI, ROI of social media, SEO marketing, social media, Ursula Milton, US News & World Report America's Best Colleges, usability, Wharton