The current financial crisis illustrates that using social communities to improve your bottom line is a great idea. While it is too late for Waterford Wedgewood, Scotiabank’s social media efforts seem to be flaundering and need a real shake up to be rescued from the brink of disaster. In the age of distraction, the bank’s online community for small business customers fails to gain a real foothold.
From the category archives:
c blogging – case studies
Scotiabank: What’s the big idea?
by Urs E. Gattiker on 2009/01/15 1 views
FT ComMetrics Global 500 blogs: Case study HSBC
by Urs E. Gattiker on 2008/12/23 · 1 comment 1 views
Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.
Tagged as: benchmnark data, blog benchmarking, blog metrics, business network, corporate blog, FT ComMetrics Blog Index, FT Global 500, HSBC business, measure blog success, social media measurement, why benchmark SM?, writing a business plan
FT ComMetrics Global 500 blogs case study: Beck’s beer
by Urs E. Gattiker on 2008/12/13 · 11 comments 1 views
in a dos and don'ts,b why benchmark failures,c blogging - case studies,d business Fortune 500
British comedian Darius Davies takes Beck’s beer …. or fails with the company’s new blog adventure. This is a case where a brand and its advertising agency have managed to break most good practice guidelines bloggers adhere to. Besides questionable content the blog is not very user-friendly at all – easy navigation remains a pipe dream. This post explains why beer lovers will not want to re-visit this blog is explained below – read and learn.
Tagged as: Beck's, blog benchmarking, blog metrics, Budweiser, c micro-blogging Twitter, FT ComMetrics Blog Index, FT Global 500, InBev, measure blog success, social media measurement, Stella Artois, why benchmark SM?
FT ComMetrics Global 500 blogs case study: American Express
by Urs E. Gattiker on 2008/12/02 · 6 comments 1 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500,d business SME
American Express’ strategy for its corporate blog is only the start. Making it happen is what counts. This post addresses AMEX’s approach to blogging that uses content tailored to the needs of small business owners. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: American Express blog, benchmark data, blog benchmarking, blog metrics, FT ComMetrics Blog Index, FT Global 500, Guy Kawasaki, Key Performance Indicator, social media measurement
FT ComMetrics Global 500 blogs: Case study Volvo
by Urs E. Gattiker on 2008/11/19 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
Tagged as: benchmark data, blog benchmarking, blog metrics, corporate blogs, environmental issues, Fortune 500 blogging, Fortune 500 company, FT ComMetrics Blog Index, FT Global 500, Google PageRank, social media measurement, transportation and the environment, Volvo Buses, Volvo Ocean Race, Yahoo Backlinks
Fortune 500 corporate blogging: Bob Lutz GM, Jonathan Schwartz Sun, Randy Tinseth Boeing
by Urs E. Gattiker on 2008/11/04 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Neither Mario Sundar from LinkedIn with his blog, nor Eric Schmidt, Google’s CEO writing a commentary in yesterday’s Financial Times should use their positions as opinion leaders in the blogosphere or business community to voice their opinions about today’s presidential election in the U.S. – they both did …
Tagged as: analytics, benchmarking, c blogging - case studies, c corporate blogging, influence, social media metrics, successful corporate blogs
FT ComMetrics Global 500 blogs: Swisscom case-study
by Urs E. Gattiker on 2008/10/29 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Better corporate blogging at a Fortune 500 company or an FT Global 500 is a constant challenge. Here we present you with another case study, this time about Swisscom’s enviornmental blog, a trail blazer for Europe’s telecom industry.
Tagged as: benchmarking tools, blogging goes corporate, c corporate blogging, corporate blog, measuring blogging success, measuring metrics
Fortune 500 corporate blogging: Nike, SAP and Texas Instruments
by Urs E. Gattiker on 2008/10/22 1 views
A first step toward corporate blogging success is to define what a corporate blog could be and what it is not. Some may define a corporate blog is being one that is published by or with the support of an organization to reach that organization’s goals. That is making things a bit too simple…
Tagged as: benchmarking yourself, corporate blog, corporate blogging success, FT ComMetrics Blog Index
case study 2 blogging politicians: How do they measure up?
by Urs E. Gattiker on 2008/10/11 1 views
in b why benchmark successes,c blogging - case studies,f standards - client focus, customer exp.
What have David Cameron (leader of the Conservative Party – UK) Iran’s President Mahmoud Ahmadi-Nejad, David Miliband (UK Foreign Secretary), John Culberson (U.S. Congressman), Moritz Leuenberger (Federal Councillor – Switzerland) and Gordon Brown (Prime Minister – UK) in common? Besides dealing with the financial crisis, the ComMetrics politico blog index tells you about their blogging fame
Tagged as: benchmarking blogs, ComMetrics Politico Blog Index, FT/ComMetrics Global 500 Blog Index, social media medtrics
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement