Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?
From the category archives:
c blogging – case studies
happy birthday to blog.Daimler.com
by Urs E. Gattiker on 2008/09/30 1 views
case study 1 blogging politicians: How do they measure up?
by Urs E. Gattiker on 2008/09/27 · 2 comments 1 views
Political blogs are still rare but ever more politicians are beginning to launch thier own blog – the trickle could be picking up pace. So how well are they doing? We start a series of posts about how well they avoid making the usual mistakes … so do some don’t.
Tagged as: #GoingSolo, benchmarking, benchmarking software, blogging politicians, c micro-blogging Twitter, Going Solo, joining the conversation, Lausanne, ranking blogs, rope to skip, social media
is attending conferences worth the opportunity costs?
by Urs E. Gattiker on 2008/09/20 · 6 comments 1 views
In large firms what often happens is that the employee wants to attend the conference and the the manager sees there is money in the budget and thinks it might be a good idea…. For a small business, however, things are vastly different because neither is there a large budget nor time to attend a conference that may not be worth the opportunity costs. Here are some criteria you should use before spending the money.
Tagged as: attending conference, e marketing 101, making cash register ring, opportunity costs, social networking
case study: eBookers or how to skip the ropes
by Urs E. Gattiker on 2008/09/11 1 views
eBookers chose Blogwerk AG to manage the editorial content of its blog(s) – a classical exercise in outsourcing. But the results one gets from using this approach may not help build the brand. I illustrate some of the pitfalls.
Tagged as: Blokwerk AG, eBookers.ch, editorial content outsourced, footprint in the blogosphere, outsourcing your blog, quality, your blog's personal voice
Case study container Ning and application developer WidgetLaboratory got divorced
by Urs E. Gattiker on 2008/08/27 1 views
Case study outlines the six ropes to skip when developing an application (WidgetLaboratory) for a Ning. Both companies made some not so smart mistakes. Can you trust either one of them enough to enter a commercial relationshp?
Tagged as: benchmarks, commercial relationships are built on trust, confidence, Gina Bianchini, Ning, TechCrunch, trust, usability, WidgetLaboratory
social media: Benchmarking the smart way FAQ #1
by Urs E. Gattiker on 2008/07/18 · 3 comments 1 views
in b why benchmark successes,c blogging - case studies,c micro-blogging Twitter
As David Bradley has pointed out so nicely in his comment about Web 2.0, we are moving toward Web 3.0 already. Nevertheless, people use Twitter a lot and whilst it is a Web 2.0 application, ever more often the question comes up – is it worth it or just a waste of time – @jowyang, […]
Tagged as: @johnculberson, @jowyang, @MaryHodder @Meryl333, benchmarking social media, benchmarking software, benchmarking Twitter use, Lady Tina Brown, Shoma Chaudhury, Sir Harold Evans, Tehelka, The New Yorker
case study about DHL Express: How its web-based customer service fails once again
by Urs E. Gattiker on 2008/06/06 1 views
Hard Rock Cafe Houston trusts DHL to pick up Jimi Hendrix’s guitar and deliver it to the Hard Rock Cafe in Dublin WITHIN less than 24 HOURS.Our experience with DHL Express would suggest that we would never dare to take that risk with DHL Express. If DHL Express keeps its promise, as the above ad […]
Tagged as: benchmarking, DHL, DHL Express, Hard Rock Cafe, Jimi Hendrix, Post Office, regulation, service levels, social media, standards
launching a blog ropes to skip #1: Reputation management
by Urs E. Gattiker on 2008/05/24 1 views
You might as well avoid some of the mistakes I made as a blogger. Here are some of the things you should avoid from doing, thereby saving yourself much time and effort Recently somebody asked me something similar to: Hi Urs I launched a blog called xyz and I am trying to build it up […]
Tagged as: a analytics taking action, Jaap Stronks on You Tube, reputation management, ropes to skip, SEO, social media marketing, social media measurement, successful blogger, Urs E. Gattiker on You Tube
Dell: 1st investor relations blog of a major corporation – case study #2
by Urs E. Gattiker on 2008/05/11 1 views
In the old days an enterprise could have a communications strategy where the communications people just answered the phone and dialed up and read from a script. Today, corporations like Dell or Intel need PR professionals and marketing experts to be as effective on strategic development as well as on messaging and using social media […]
Tagged as: c micro-blogging Twitter, capital allocation, community, Dell, dividends, Facebook, financial reporting, Intel, MySpace, networking, SEC, SEC reporting, shareholder meeting, social network, Superbowl