Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.
Posts tagged as:
social media monitoring
Are you building your Twitter reputation?
by Urs E. Gattiker on 2011/08/17 · 13 comments 16,769 views
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,248 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
New cookies law: Are you EU-compliant?
by Urs E. Gattiker on 2011/05/26 · 6 comments 10,768 views
Are you compliant? Law requires cookie statements to ensure that users are given transparent information about the types of cookies that a website wishes to use.
Tagged as: Adobe Flash, compliance, Comscore, data protection, Datenschutz, Datenschutz Richtlinien, EU cookie law, EU Cookie-Gesetz, EU Privacy Directive, EU regulation, Google Analytics, hot to comply, privacy, social media monitoring
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,686 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,294 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
8 guidelines for fostering social media engagement
by Urs E. Gattiker on 2010/10/27 · 21 comments 23,337 views
Using Twitter, writing blog posts or acquiring Facebook fans is ever more considered to result in better customer relationship management. We show you why it may indicate failure
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
4 tips for crisis communication with social media marketing
by Urs E. Gattiker on 2010/10/20 · 26 comments 20,274 views
in a dos and don'ts,b why benchmark failures,c micro-blogging Twitter
Using Twitter, writing blog posts or being featured in a video that goes viral seems en vogue for some CEOs. But what a waste of time and resources…
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
Facebook: Friending, unfriending and being naked
by Urs E. Gattiker on 2010/10/13 · 20 comments 13,934 views
in a analytics smarter & actionable KPIs,white papers research
Social media monitoring, social media strategy: Who is winning the ‘PR vs. social media’ war? How to be ahead of the competition.
Tagged as: best practice, Facebook user behavior, online education, online research, social media marketing, social media monitoring, why benchmark
ComMetrics weekly review: YouTube videos
by Urs E. Gattiker on 2010/10/11 · 13 comments 8,569 views
Social media monitoring, social media strategy: And the winner is? Online videos: 20-second video on how to work the drill and 2 minutes for calculus.
Tagged as: instructional video, online education, online learning, online video, quality versus quantity, social media marketing, social media monitoring
4 ways to foster dialogue with corporate blogs
by Urs E. Gattiker on 2010/10/06 · 21 comments 80,328 views
in a analytics smarter & actionable KPIs,a dos and don'ts,c corporate blogging
Social media monitoring, social media strategy: Who is winning? Key definitions from KPI experts to help you find your way and improve social media performance.
Tagged as: best practice, checklist, corporate blog, social media marketing, social media monitoring, Twitter monitoring